Connotative Semantic Design Of Specialty Dairy Packaging

As one of the important dietary supplements for human beings,characteristic dairy products are favored by the majority of consumers.However,the characteristic dairy products currently on the market fail to demonstrate their uniqueness through the visual level,which makes it difficult for consumers to distinguish them from ordinary dairy products quickly,resulting in the lack of uniqueness,lack of connotation,lack of aesthetic and innovation and other problems that need to be improved.As an indispensable part of product semantics,connotation semantics has emotional,social and historical symbolic meanings,which can be reflected in the visual level of packaging design through multiple expressions of font,color,graphics,typesetting and other dimensions.Comprehensively display the product’s own characteristics and the deep content of identity,belonging,historical culture and social significance contained therein,so as to further arouse the resonance of consumers and enhance their emotional experience on the basis of accurate information transmission.Based on the connotation semantics of product semantics,this study explores the innovative design path of applying it to the characteristic dairy packaging.First of all,the concept,theory and connotation semantics involved in the study in the specific performance of packaging design,combined with relevant research,put forward the current problems in the packaging design of characteristic dairy products.Secondly,the questionnaire and semantic difference method were used to obtain the audience’s perceptual cognition and corresponding semantic vocabulary of characteristic dairy packaging,divide the packaging visual dimension and its design elements,and quantify the qualitative data.Then,combined with the quantitative class I theory,SPSS statistical software was used to carry out multiple linear regression analysis to explore the mapping relationship between the perceptual image semantic vocabulary and visual elements of the characteristic dairy packaging,and the perceptual image semantic evaluation model was obtained.Finally,according to the research content,the corresponding design practice is guided,and the perceptual needs of the target audience and the meaning and value contained in the characteristic dairy products are integrated at the visual level,which effectively improves the design efficiency,strengthens the unique cognitive and emotional connection of consumers to the products,and provides practical guidance for optimizing the design practice of the characteristic dairy packaging.