| With the rapid development of society,environmental problems are becoming more and more serious.All countries pay great attention to the problems related to the ecological environment.Under this background,ecological and environmental enterprises came into being,which can play a positive role in the protection and development of the environment.M Ecological Environment Technology Co.,Ltd.is committed to ecological environment restoration and landscape construction.Its business scope includes ecological environment planning,ecological product design and other aspects.It is a comprehensive company.With the development of market economy and the continuous improvement of national environmental protection policies,the company is also facing fierce market competition.In order to seize market share and achieve long-term and stable development,it is urgent to make strategic planning for the current operation,make full use of the advantages of the external environment,seize opportunities and integrate its own resources,so as to achieve the company’s strategic objectives.On the basis of summarizing the advantages,disadvantages,opportunities and threats existing in the current operation of M Ecological Environment Technology Co.,Ltd.,based on the strategic management theory,integration strategy theory and marginal competition strategy theory,this paper adopts PEST analysis method,five forces model and SWOT analysis method to analyze the strategic environment faced by m Ecological Environment Technology Co.,Ltd.and clarify the strategic positioning and objectives of the company’s development,Put forward the integrated development strategy,and then strengthen the innovation ability of the research team and consolidate the foundation of business development;Make full use of the leverage of the capital market,M & A and improve the industrial chain;Third,it has formulated the strategy of win-win cooperation with the third party,improved the competitiveness of the organization,and implemented the measures of competition and differentiation;Improve the system and strengthen talent incentive;Reasonably optimize cost control and provide capital guarantee;Reasonably seek government support and formulate implementation guarantee. |