Research On Brand Anthropomorphic Marketing Of M Pet Supplies Company

The pet economy in China is increasing year by year,all sorts of major businesses derived from pets like pet brands,and pet supplies emerge one after another.The pet market will still be rising in the next few years.However,with the common development of the pet market and the rapid transmission of real-time information on the Internet,homogenization,and popularization of existing pet products are becoming increasingly obvious.At this time,brand-building and cultivation of its unique brand,and product image can effectively help enterprises stand out from the major competitive brands and promote the value and cultural output of the enterprise’ s brand.In this regard,the brand shapes a unique anthropomorphic image,which can effectively promote the brand marketing and market development of enterprises through cooperation with the effective brand operation and delivery of various platforms.By presenting the brand appearance,dynamics or performance in various forms of anthropomorphic presentation,enterprises can effectively express the values that the brand wants to convey,accurately attract target customers,and promote communication and spiritual contact with consumers.Based on relevant research results of anthropomorphic marketing of existing brands and according to the anthropomorphic marketing of emerging pet brand M,this paper explores the brand anthropomorphic marketing strategy of M Pet Company on the SICAS model by using literature research,questionnaire survey,interview,and other methods.At present,the Company is facing problems like limited-scale customer groups and unclear product positioning,as a result,this paper aims to solve the problems of Company M through in-depth research on its marketing strategy,provide guidelines for the promotion of its brand anthropomorphic marketing,so as to better provide customers with products and services that they need,enhance the core competitiveness of the Company in the industry,and occupy a certain market share.Finally,it is expected to promote domestic pet brands’ competition from prices to branding and enhance their brand value and cultural output.