Research On Green Development Strategy Of R Plastic Industry Co.,Ltd

During the 13 th Five Year Plan period,China began to focus on further promoting the supply side structural reform and proposed to transform high-speed economic growth into high-quality development.The plastic packaging industry is facing many problems,such as the imbalance of supply and demand structure,low production efficiency and low brand effect.The industry urgently needs to change the original extensive and simple production mode.On the one hand,the national requirements for environmental protection and resource recycling are becoming more and more strict.On the other hand,with the continuous improvement of people’s requirements for living environment and environmental protection quality,green,environmental protection and low-carbon plastic packaging are more and more favored by the market.Therefore,the transformation and upgrading of plastic packaging industry,green development has become the key to solve the problem.After decades of development,China’s plastic packaging industry has played an important role in the fields of food,beverage,daily necessities,industrial and agricultural production.By 2020,the market scale of China’s plastic packaging industry will reach 270.477 billion yuan,and the total output value created will account for 26.98% of the total output value of the packaging industry,which has developed into a new force in the packaging industry.R Plastics Co.,Ltd.(hereinafter referred to as R company)is an enterprise engaged in the production and sales of plastic woven products.Its main production equipment and production technology are at the leading level in the national industry,and have been recognized as a high-tech enterprise.In 2020,the sales revenue will reach 114 million yuan,accounting for 5.51%of the output value of the plastic industry in Yihuang County.With the green development of plastic woven bag industry,R company actively explores the green development path,increases the R & D,introduction and application of green technology,strengthens the green design of products,carries out the intelligent and digital transformation of production equipment,actively creates green factories,green products,green supply chain and green solutions,strengthens the comprehensive recycling of raw materials,and constantly promotes the green development of enterprises.Firstly,this paper introduces that green development has been integrated into the implementation of the development strategy of plastic enterprises.By comparing the differences in the research on the green development strategy of plastic packaging industry at home and abroad,it shows the significance of implementing the green development strategy of plastic packaging enterprises.Secondly,by analyzing the specific situation of green development of R company,vertically comparing the development trend of enterprises in recent five years and horizontally comparing the green development results of similar enterprises,this paper points out the problems existing in the process of green development of R company.At the same time,PEST analysis method,five forces model and SWOT analysis method are used to analyze the macro environment and internal and external environment of R company,and the development opportunities brought by China’s green development strategy.Combined with the internal advantages and disadvantages of the enterprise and external opportunities and threats,the comprehensive analysis shows that R company should adopt the centralized differentiation strategy and vigorously develop green,low-carbon and customizable plastic woven bags,And backward integration into the waste plastic recycling industry for green development.Finally,this paper puts forward that R company should speed up the formulation of enterprise green development strategy,including the establishment of green development institutions,increasing the share of green products,backward integration into the circular economy market,strengthening the construction of green development talent team,strengthening the customer management of green product sales and other countermeasures and suggestions.On this basis,this paper also further puts forward the introduction of investors,strengthening the supporting services of products,optimizing the human resource guarantee system Build a perfect marketing system,improve the information technology guarantee system and other five guarantee measures to ensure the smooth implementation of the green development strategy of R enterprise.