Under the background of "Healthy China 2030”Plan Outline,the dissemination of health information and the health of young people have become the focus of social attention.This paper aims to research the relationship between the risk information of staying up late containing fear appeal in network media and the sleep behavior of college students and then solve the following research problems:1.The degree to which college students are exposed to the harmful information of staying up late through network media;2.Is there any correlation between the risk information of staying up late and the sleep behavior of college students?3.How does the risk information of staying up late affect college students’ sleep behavior;4.How to effectively improve the communication effect of staying up late in network media?After empirical research by questionnaire,the following conclusions are drawn:(1)College students have a higher degree of access to information about the dangers of staying up late through network media,among which WeChat official accounts,professional health portals and news portals are the three channels to obtain the most information;(2)The degree of college students’ access to health information through network media was significantly correlated with grade(F=4.465,P<0.001),health status(F=2.996,P<0.05),school attribute(F=3.04,P<0.05)and monthly consumption level(F=3.836,P<0.01).(3)The total effect of late night hazard information in network media on college students’sleep behavior was significant(F=8.345,t=2.889,P=0.004<0.01);(4)The sleep behavior of college students was predicted by three complete mediating pathways,Comparing with the independent mediating effect of perceived efficacy and the chain mediating effect of perceived risk and perceived efficacy,the independent mediating effect of perceived risk negatively affect the sleep behaviour of college student;(5)Information credibility has no significant moderating effect on the prediction of sleep behavior of college students by late night hazardous information in network media.The research deepens the research on the effect of health information communication from the theoretical sense,and further explores the influence of health information of fear appeal on health behavior,and clarified the key role of perceived risk and perceived efficacy.In the practical sense,four research questions were solved to clarify the effect of health information communication containing fear appeal.After understanding the relationship and ways that health information affects college students’sleep behavior,suggestions for improvement of health information communication were put forward. |