Study On The Influencing Factors Of The Propagation Effect Of Short Health Videos In Bilibili

With the application of mobile Internet and intelligent terminals,users’content consumption habits are gradually shifting from text and pictures to short videos,and various medium and short video platforms are developing rapidly.As a video platform for users to obtain information,station B’s short-sighted frequent channel rapidly rises due to its young users’ positioning and social attributes,and gradually develops towards vertical direction.Among them,short health videos constitute an important part of the content ecology,and the information value is constantly highlighted.This paper takes the short health videos of station B as the research object,and based on the possibility model of fine processing,explores the influence of the characteristics of such video information and the status of disseminators on its communication effect.At the same time,python was used to climb the native data such as video likes,comments,forwarding and duration on B station,and SPSS was used to conduct correlation analysis and factor analysis on the cleaned data to build the propagation effect model.This paper holds that in terms of information characteristics,if a video has related topic tags,the greater the spread of the video,the total number of works and fans of the publisher will have a positive impact on the spread of the video.This study enriched the short video communication effect in the field of research,for video platform which provides the basis for the communication effect of measurement index system,at the same time,research conclusion for content creators,able to provide for its optimization methodology of the communication effect,can help enterprises and individuals through the video platform spread wider and more influential health class content.