Research On The Development Strategy Of Aier Eye Hospital Group In Zhejiang Province

The development of private medical institutions is not only an important part of the reform of the medical and health system,but also an important measure to realize the long-term goal of healthy China.The relevant policy guidance of the state to support social medical institutions is more clear and the content is more specific.The introduction of a number of policies and the implementation of reform measures provide the best development opportunities for private medical institutions and further promote the sustainable,healthy and standardized development of social medical institutions.Aier has created a development mode of ophthalmology that is suitable for China’s national conditions,establi shed a systematic management thought and theory system of chain specialized hospitals,and explored a new development mode of specialized hospitals,which promotes the development of Ophthalmology in China and makes China’s ophthalmology level match its st atus as a big country.The development strategy of Aier ophthalmology fits the positioning and demand of private medical institutions in China,thus realizing rapid and steady development.Aier into the zhejiang investment development chain of medical inst itutions in 2013,as the key areas in strategic layout,development good Aier in zhejiang province will be future important strategic eye hospital,how to develop good effective connection with group development strategy and regional development strategy,became ophthalmology group and zhejiang provinces to Aier and important work of administrators and strategic thinking.In this paper,through the research method of the development strategy management of medical institutions,the comprehensive use of PEST and Porter five Forces model to analyze the external and internal strategies of Aier Eye Hospital Group and Zhejiang region,through SWOT analysis,to understand the advantages and disadvantages of aier eye Hospital in Zhejiang province and industry compet ition as well as opportunities and challenges.This paper studies the concept and target selection of aier Eye’s zhejiang provincial strategy,and comprehensively analyzes and expounds Aier eye’s zhejiang provincial strategy measures: expansion strategy,centralization strategy,combination strategy and differentiated development strategy.At the same time,this article puts forward the development strategy of Aier in zhejiang province specific implementation plan and practical steps,from strengthening the construction of hospital culture,adjust the organization structure,strengthening the construction of human resources,marketing strategy innovation,strengthen brand construction,improve operation management efficiency,the respect such as investment strategy adjustment puts forward the corresponding security measures,to ensure the effective implementation of the strategy.Zhejiang as a group key areas of strategic layout,so the development of Aier ophthalmology,zhejiang provinces and regions will be important strategic eye to the future,Aier ophthalmology in zhejiang layout later competition is big,the size and influence with the group throughout the country,this paper targeted research Aier in zhejiang province development strategy,The research of this topic will contribute to the implementation of aier ophthalmology’s development strategy in the region where the current operation is not ideal but the position is important.Secondly,it is helpful to summarize the sustainable development strategy of private medical institutions by analyzing aier,representative of excellent private medical institutions,and exploring successful development experience and operating status in specific regions.