Research On Health Communication Of Autism Issues On Tiktok Platform

Autism,also known as autism,is a developmental disorder of children manifested by social interaction disorders,rigid behavior and other problems.In the past,the official mainstream media occupied the discourse space in the process of health communication of autism issues,while autistic patients and their families hid themselves in the "corner" of communication,subject to the limitations of communication channels and stigma for a long time.Short video,as a new medium,has broadened the channels for the health communication of autism issues and brought a new dawn for the health communication of autism issues.Using content analysis method,text analysis method and framework theory,this study captured short video samples related to health communication of autism issues on Douyin platform through Python tools,and constructed categories from three aspects: release subject,video theme and emotional tendency.On this basis,SPSS analysis software was used to conduct difference analysis and correlation analysis,and the analysis showed that different release subjects,video themes and emotional tendencies had significant differences and correlations with the number of likes,comments,favorites and retweets of short videos.In addition,the current status of health communication of autism issues on Douyin platform was discussed from four perspectives,including the Posting subject,video theme,emotional tendency and presentation method.Finally,targeted suggestions are put forward for the opportunities and challenges of healthy communication of autism issues on Douyin platform.The study found that the patients’ families accounted for a large proportion of the subjects of health communication of autism issues on Douyin platform,while the proportion of media organizations and medical experts providing professional support was relatively low.Video themes include six categories: daily recording,public service publicity,experience sharing,medical science,artistic creation and news reporting.There are uneven distribution of the number and popularity of various video themes.In the selection of emotional inclination,positive emotional inclination is dominant,while neutral and negative emotional inclination is relatively low.The content of short video is mainly presented through the combination of language,vision and hearing.Finally,the paper rethinks the healthy communication of Douyin autism issue.The support of the official traffic of short video platform has brought about the diversification of the production subjects of autism issue and improved the richness of the content of the issue.The short video platform,a situational space that continuously produces public issues and releases emotional resources,constructs an emotional space for online communication of autistic patients,bringing new development opportunities for the healthy communication of autism issues.But at the same time,the Matthew effect under algorithm discrimination,the personality resolution under agenda setting and the lack of rationality under emotional resonance also need to be solved.Therefore,the platform should improve the optimization algorithm mechanism,combine traffic subsidence with manual checking,establish public welfare community,form a normal communication mechanism of multiple topics,balance the proportion of emotion output and knowledge output,and drive the circle breaking communication of topics.