| Character design is an important part of visual communication design.With the development of modern design art,there is no clear boundary between character design and visual communication design.Modern "people-oriented" concept is implemented in various fields.The audience pays more and more attention to the emotional value of the design works.The interest of the design works makes the emotional interaction between the audience and the works.More and more designers no longer focus on the design concept of "rationalism" in their works,but inject more relaxed,humorous and humorous elements into their works.Interesting character design is not only one of the inevitable trends of modern visual communication design,but also enriches the visual presentation of character design.It affects the aesthetic understanding of the audience,and changes the way of communication and reception of text design.This paper aims to explore more possibilities of visual presentation of text design.By analyzing the creative works of text design at home and abroad,based on a new perspective to re-examine the text design,it is found that "interest" is the common feature of most excellent works of text design.The interesting writing design works cater to the psychological needs of the modern audience,and bring the audience more pleasant and profound reading experience.The author applies the design idea of "interest" to the creation of experimental design.Pay attention to the perceptual factors in the writing design works,and avoid the monotony,repetition and machinery of the works.Let the text design work have emotion and sense of humor,carry out a new exploration and experiment on the text design language,while innovating the visual form of the text design,realize a better combination of information transmission,reading experience and aesthetic experience. |