Research On The Development Of Red Music Culture In Heilongjiang Province Under The Background Of Cultural And Tourism Integration

With the steady rise of modern social economy and technology level,the fusion phenomenon between industries is more and more frequent,the trend of innovation between different industries has become the trend of promoting the development of industry,new brigade fusion is the cultural industry and tourism industry integration development of a new form,for the development of tourism has brought a lot of positive influence.The development of China’s red tourism industry is now on the rise,and the continuous expansion of the industrial scale has brought considerable economic benefits.The prosperity of the market makes the competition between the red tourism destinations more and more fierce.The construction of discerning red tourism brands has become an effective means to enhance the competitiveness of tourism destinations,and how to build the tourism brands with urban characteristics has also become an urgent problem to be solved.As one of the excellent traditional cultures in China,red music culture has always been characterized with the characteristics of educational guidance,regional differences and social mass character.It plays an important role in building a civilized city,meeting the growing spiritual and cultural needs of the people,and realizing the integrated development of culture and tourism in the region.The rapid development of the integration of cultural and tourism has the coexistence and co-prosperity of the red music culture of Heilongjiang Province.The red music culture provides new content and ideas for the rapid development of the cultural and tourism industry of Heilongjiang Province,and the integration of the cultural and tourism industry provides a publicity way and carrier for the local red music culture of Heilongjiang Province.The moderate development of the tourism industry in Heilongjiang Province will bring lasting momentum to the inheritance of its excellent culture,but the blindly development of the original tourism resources will only cause the decline of the local culture of Heilongjiang Province,thus affecting the sustainable development of tourism and related cultural industries.This study takes the urban brand building of the integration of red music culture and tourism in Heilongjiang Province as the research object,and summarizes the current development and characteristics of red music culture in Heilongjiang Province with the help of literature analysis,data method and case study method,The current development of red music culture in Heilongjiang Province and its characteristics are summarized.Combined with SWOT analysis,the overall analysis of the development of red music culture in Heilongjiang Province was carried out,and some existing problems were found.Based on the current integration of red music culture and tourism,this paper expounds the feasibility of developing red music culture in Heilongjiang Province under the background of the upgrading of cultural demand in the tourism market.The relevant cases of the integration of red music culture and tourism in Harbin were analyzed,and corresponding enlightenment was obtained.Finally,the triangle basic theory is used to analyze the relevant factors of sustainable development,explain the relationship between each factor,and then construct the triangle model on this basis.According to the background of cultural and tourism integration,corresponding suggestions are put forward to address the problems arising in the development of red music culture in Heilongjiang Province.