Research On The Characteristics Of Music WeChat Public Account Editing And Communication

Since its launch in 2012,the We Chat public platform has quickly become one of the most popular platforms for new media,relying on its advantages of diversified information dissemination content,free choice of subscription and push functions suitable for lazy users,and modern fragmented reading boom.Music journals,publishing houses,entertainment companies,educational institutions,etc.have settled in the platform to create a music We Chat public account with professional music knowledge,popular music culture,promotion of music,and dissemination of music information as the main content to the audience,the momentum of "music + Official account" was once on fire,under the momentum of this fire,what advantages and disadvantages do music We Chat public accounts have,compared to other platforms have their own characteristics,platforms and editors should correct what existing problems to better spread music culture,These are the fundamental questions explored in this article.The first chapter of the paper first explains the concept of music editing,and divides the types of music editing into three types: print media music editing,audio and video production and processing music editing,and new media music editing,and then introduces the brief development process of We Chat public accounts,and finally has a general classification of music We Chat public accounts.The second chapter is the compilation mode and content analysis of the music We Chat official account,first of all,a brief understanding of the basic editing process of the We Chat official account;Secondly,the hot tweets of each public account were collected among the 20 music We Chat public accounts included in Qingbo Big Data,and the music content was classified according to typesetting design and content.Chapter 3 first compares We Chat official accounts with other new media platforms with music content,and puts forward the advantages and disadvantages of music We Chat public accounts compared with other new media platforms.Secondly,look for the advantages and disadvantages of the music We Chat public account in the direction of its own communication.Chapter 4 puts forward the problems of redundant music We Chat public account information,difficulty in actively obtaining information,lack of artistry,and serious homogenization,as well as improving the function of message and resource integration,following the content as the main thing,and editors daring to challenge new article expression models.In the media integration environment,music editing often involves the work functions of multi-industry music editors in traditional industries,which not only involves the special planning,editing,and proofreading skills of print media music editing,but also requires editors to have the necessary audio and audio and audio and video combination creation,editing and processing capabilities for radio,film and television music editing,at the same time,because We Chat public accounts often deliver information to the audience in the form of direct and effective graphics,text,video and audio.Certain graphic design capabilities and software application capabilities are also essential.