Research On The Development Of Red Tourism Under The Background Of Rural Revitalization Strategy

The report of the 19 th National Congress of the Communist Party of China fully implemented the rural revitalization strategy.Cultural revitalization,as an aspect of rural revitalization,has attracted more and more attention,and red tourism is also favored as an important carrier of cultural revitalization.The development of red tourism under the background of rural revitalization strategy can improve the level and quality of rural development,and realize the optimal development of red tourism industry through the help of the series of rural revitalization strategies.W County is one of the famous old revolutionary base areas in China,with revolutionary sites all over the county and rich red cultural resources.The development of red tourism industry is not only conducive to inheriting the revolutionary spirit and carrying forward the red culture,but also improving social and economic benefits,providing new possibilities for the high-quality development of the old base areas.Taking W County as a case,this paper uses the literature method,investigation method and comparative research method,analyzes the current situation and problems of red tourism development under the guidance of the rural revitalization strategy,the new public service theory and the industrial integration strategy,and puts forward the optimization strategy.This research is innovative in perspective,data and content.The research results can provide program reference for W County and similar areas,enrich the subject system of public management,and show the practical value and theoretical significance.This paper mainly focuses on the background,the purpose of the topic and the significance of the topic,Combined with the current situation and various research methods to construct the article context and framework,Explain the core value of rural revitalization and red tourism from the theoretical level,To provide a factual basis,Reasonable explanation of the current direction of the red tourism development under the rural revitalization strategy;next,Based on numerous literature data,investigation results and field studies,Take W County as an example,Deeply reveal the current situation of red tourism in the old revolutionary base areas,Analyzing the problems of red tourism development under the background of rural revitalization,To reveal the causes of the problem through the questionnaire and the scheme,and the case analysis,According to the theory and previous studies,Combining the problem and the cause,Put forward the strategy of optimal development of red tourism under the background of rural revitalization,Make it a unique program in W County,And then to expand to other areas,Give other areas to develop red tourism a certain ideas for reference.W County is rich in red tourism,natural resources and historical and cultural resources.In the development of its tourism industry,it mainly relies on the red tourism development and management center to realize the management of tourism products development,tourism service provision,optimization of tourism environment and multi-industry integrated development.At present,the red tourism in W County has achieved the following level: it has realized the effective utilization of red resources,enhanced the inheritance of red culture,promoted the growth of the county economy,enhanced the popularity of red tourism,and improved the appearance of the county city.At the same time,through practice,interviews and questionnaires,it is also found that in the development of red tourism in W County,there are problems such as the low degree of marketization,ecological environment protection to be strengthened,the degree of local civilization to be improved,the lack of industrial integration and governance,and the income of red tourism needs to be improved.The main reasons for the above problems are the imperfect tourism planning,weak environmental awareness,inadequate guidance,insufficient resource guarantee and insufficient brand advantages.Under the guidance of relevant theories and research,this research analyzes the current situation and problems of red tourism development in Wuxiang County,and puts forward the proposal to promote the development of red tourism under the background of rural revitalization strategy.First of all,make full use of the rural revitalization strategic plan to lead the development of the red tourism industry.Including promoting the top-level design of the red tourism based on the rural revitalization planning,enriching the content of the red tourism market based on the demand of the rural tourism,and enriching the market subjects based on the characteristics of the rural industry.Secondly,we should make the use of rural ecological civilization construction to create an excellent natural environment of red tourism.Give full play to the government’s guiding and supervising role;improve the autonomy of tourism services and tourists in environmental protection.Thirdly,we should innovate the construction of cultural revitalization based on the importance of rural civilization.Improve the importance of rural civilization construction based on the requirements of cultural revitalization,and the innovation of the construction method of rural civilization.Secondly,we should rely on the advantages of rural governance to promote the quality and efficiency of red tourism.It includes optimization of red tourism resources guarantee based on policy support of rural revitalization,improvement of public infrastructure guarantee based on public service input of rural revitalization,factor preparation allocation and improvement of capital and talent guarantee,and innovative industrial integration mode based on industry leading of rural revitalization.Finally,we should rely on regional characteristic brands to improve the income level of red tourism revenue.Including building the red tourism brand;optimizing the red tourism publicity channels;promoting the brand-driven sustained income increase.