Study On H5 Tourist Guide Design Of Quanzhou West Street From The Perspective Of The Integration Of Cultural And Tourism

With the central to local government at all levels successively release the integration of cultural and tourism related supportive policies,the pace of China’s integration of cultural and tourism has been put on the agenda.In today’s social environment where people’s material life is satisfied,the past single sightseeing tourism behavior can not satisfy people’s tourist demand,and cultural immersion experience as the purpose is becoming a new form of tourism.Tourist guide,as the information carrier of tourist destination and the guide of tourist,has been exploring and advancing in this upsurge,seeking innovative breakthroughs to adapt to the new development trend.Researching on the H5 tourist guide design of Quanzhou west street,exploring the integration development of the culture and the tourist guide design of Quanzhou west street according to the problems of the loss of cultural resources and the singleness of tourism guide design of Quanzhou west street,putting forward the design strategy,discusses and constructs the design principle and method of the online H5 tourist guide based on users demand.The study is divided into six chapters.The first chapter mainly analyzes and summarizes the research background and related research situation of the subject,probing into the online tourist guide under the background of a series of national policies on the integration of culture and tourism has been released,pointing out that online tourist guide is of great significance to the development of the integration of culture and tourism.The second chapter defines the related concepts of the integration of cultural and tourism and tourist guide,discussing the inevitable trend of the development of the integration of cultural industry and tourist industry,as well as the guiding role and key design of tourist guide under this trend.It concludes that tourist guide designs from the perspective of the integration of cultural and tourism,the interactive design based on people in experience,the integration of humanistic features in content,and the technical support of new media H5 in form.The third chapter analyzes the status of cultural resources and the development of West Street Tourist Guide in Quanzhou,and summarizes the direct real needs of tourists,local residents and government based on the questionnaire survey and user interviews of different groups,so as to lay a foundation for the orientation and conception of West Street Tourist Guide in Quanzhou.Based on the upsurge of the integration of cultural tourism,the actual condition of Quanzhou West Street and the users demand,the fourth chapter puts forward the design strategies of four aspects: the optimization of guide interface,the integration of local culture,the setting of interactive links and the connecting of online and offline,following to the principles of practicality,culture,interactivity and sustainability,and adopts the design methods of element fusion,color expression,scene reconstruction and dynamic expression to ensure the effectiveness of the following tour guide design.In the fifth chapter,the tourism guide of "Yinxiang West Street" is designed under the guidance of design strategies.After orientation analysis,the interface visual elements and the prototype frame of tourist guide of "Yinxiang West Street" are determined,realizing the multi-sensory interaction of the interface at all levels,and finally,the theme derivative products are developed offline to satisfy the users demand.Finally,summarizing the design practice,validating the design strategy based on the user’s needs will provides innovative design ideas for tourism guide design from the perspective of cultural tourism integration.