Research On The Development Of Rural Cultural Tourism In Yong’an Street,Caidian District Of Wuhan City

Rural cultural tourism is an important means of promoting high-quality rural development and achieving rural revitalization.Yong’an Street,Wuhan City,Hubei Province is a place where rich humanistic culture converges,and it is one of the birthplaces of Zhiyin Culture and Jiu Zhen Culture.It has the reputation of being the“hometown of culture”.However,as tourists continue to demand higher requirements for cultural tourism,there are problems in the rural cultural tourism of Yong’an Street,such as the imbalance and inadequacy between tourists’ experiential needs and regional industrial development.Therefore,there is an urgent need to carry out the research from the perspective of the deep integration of rural culture and tourism industry,as well as the tourists’ perceptual experience of tourism,to enhance the advantages of rural cultural tourism development and the reputation of rural cultural tourism among tourists.Based on the above,this thesis takes rural cultural tourism in Yong’an Street as the research object.Using a combination of theory and practice,it first introduces the concepts of rural culture and rural cultural tourism,and then analyzes the application of experience economy theory and industry integration theory in rural cultural tourism based on theoretical basis.Through literature review,field research,random interviews,online and offline questionnaire surveys,the development status of rural cultural tourism in Yong’an Street,is systematically described.Using SPSS27.0 data analysis software,the basic situation of tourists and their actual perception and experience of local rural cultural tourism are analyzed,and combined with the actual situation of rural cultural tourism development in Yong’an Street,the difficulties in basic service facilities,digital construction,cultural brand building,promotion efforts,and talent cultivation in Yong’an Street rural cultural tourism are summarized.Finally,combining the experience economy theory and industrial integration theory,this thesis proposes measures to strengthen tourists’ perception and experience,pay attention to cultural tourism building,Strengthening the branding,establish a sound guarantee mechanism,and empower cultural forces to promote the transformation and development of rural cultural tourism industry in Yong’an Street.At the same time,the thesis can also enrich case studies related to rural cultural tourism and provide experience reference for the development of rural cultural tourism in other areas.