Research On Cultural Tourism Marketing Strategy Of Heilongjiang Z Company

In recent years,with the continuous development of economy and society,the People’s demand for material and spiritual culture is increasing,and the tourism industry shows a dynamic development.At present,the multi-demand of tourism,the rise of cultural creativity and the background of industrial integration also provide a platform for the development of cultural tourism.Especially when the epidemic is over,all industries in our country are ready to go,and the tourism industry is one of the important industries to promote China’s economic development and domestic demand,the development of tourism industry is in line with the actual needs of China’s economic development and social construction.However,the single marketing channel,the homogeneity of marketing products and the poor service quality restrict the development of some tourism companies in China,how to make tourism products meet the needs of the people in terms of individuality,culture and so on,improve their competitiveness in the industry,optimize the marketing strategy of tourism companies has become the most important.From the perspective of the main content,the article will cultural tourism company marketing strategy as the core content of the research,think marketing strategy is to promote cultural tourism products propaganda breadth,promote tourists for cultural tourism products accept one of the important strategy,need through optimization and improvement of marketing strategy,enhance the company’s own competitiveness,lay the foundation for the long-term development of the company.Z International Tourism Co.,LTD.,the leading enterprise in the development of Heilongjiang tourism industry,is selected as the research object to study the marketing improvement strategy of the company under the background of cultural tourism.First of all,the paper introduces the research background,makes clear the main direction,core content and theoretical basis of the paper.This paper expounds the Heilongjiang cultural tourism industry in the current development process facing the political environment,social environment,economic environment and technology environment,combined with Z international tourism co.,LTD.The current main marketing way,the paper in 7P marketing theory and lu for human behavior theory,on the basis of the questionnaire survey and interview,the detailed analysis under the background of cultural tourism marketing status of Heilongjiang Z international tourism co.,LTD.,and put forward under the background of the company’s development opportunities,further from the perspective of 7P on the company in the aspect of marketing.To solve the above deficiencies,the paper finally put forward under the background of cultural tourism Z international tourism co.,LTD.,marketing improvement strategy,including building high quality rich cultural tourism products,clear group stratified price design,rich online marketing channels,diversified promotion,pay attention to high quality marketing talent construction,supporting measures to help improve the quality of cultural tourism,virtual and real tangible display,etc.,for the further development of Heilongjiang cultural tourism industry to provide certain reference and reference.Finally,the common marketing strategies and the common problems in the development process of China’s cultural tourism industry at the present stage,so as to provide certain reference and reference for the construction of China’s cultural tourism industry.In the process of actual research,the article hopes to provide more targeted opinions and suggestions for z travel company through the research,improve the rationality and scientificity of z travel company marketing,and lay a certain foundation for the long-term development of the company.In addition,I hope that through the research and analysis of this topic,it can provide certain reference and reference for the formulation of marketing strategies of related enterprises.