Research On The Communication And Development Of Pingyao Lacquerware Under The Background Of Cultural And Tourism Integration

With the enhancement of China’s economic strength and international prestige,the cultural self-confidence and pride of the Chinese nation are also constantly improving.The people’s yearning for a better life has brought increasing spiritual and cultural needs.Many excellent traditional cultures have regained public attention.Pingyao lacquerware is one of the four major lacquerware in China.Its lacquering technique was selected into the first batch of national intangible cultural heritage list in 2006.It originated in Pingyao,Jinzhong,Shanxi Province.It has a long history and culture,reflects the local conditions and customs of Pingyao,is the epitome of Pingyao people’s life and the crystallization of wisdom,and is a rare art treasure.During the Ming and Qing dynasties,Jin merchants were at their peak,and Pingyao lacquerware was once sold overseas.However,since modern times,the changes in people’s aesthetic tastes and the impact of foreign culture have brought a lot of blows to Pingyao Tuoguang lacquerware.In addition,some merchants used cheap chemical paint to make lacquerware that is inferior to the best,making Pingyao lacquerware difficult to develop in modern times.With the proposal of cultural and tourism integration strategy and the development of digital technology,cultural and tourism integration models such as "intangible cultural heritage+tourism" and "cloud tourism" have brought new opportunities for the development of Pingyao lacquerware.In the context of cultural and tourism integration,Pingyao lacquerware still has problems such as low popularity,insufficient innovation in product content,and talent gap in lacquerware.Therefore,it is of great significance for the inheritance and development of Pingyao lacquerware to comprehensively explore the way of cultural and tourism integration of Pingyao lacquerware,and how to improve the transmission of Pingyao lacquerware with the help of modern information technology and expand its transmission area.The first part mainly introduces the development background of the integration of culture and tourism and the literature review of lacquerware,which lays a theoretical foundation for the subsequent research of the article;The second part introduces the research object of this article-Pingyao lacquerware from the perspective of historical origin,technological process and artistic characteristics;In the third part,the problems and shortcomings of Pingyao lacquerware were found through data review and field investigation;The fourth part analyzes the development process and artistic characteristics of the lacquer culture of Japan and South Korea,and draws on the successful experience of the development of the lacquer industry of Japan and South Korea to provide reference for the development of Pingyao lacquerware;The fifth part puts forward relevant development suggestions based on the background of cultural and tourism integration and the problems existing in the development of Pingyao lacquerware.