Research On Profit Model Of China Film Shares Under The Whole Industrial Chain Layoutresearch On Profit Model Of China Film Shares Under The Whole Industrial Chain Layout

In recent years,China has accelerated its cultural construction with increasing cultural prosperity,ushering in a new situation of socialist cultural construction with Chinese characteristics.Chinese film is an important part of Chinese culture,and vigorously flourishing and developing the film industry is of great significance for strengthening socialist cultural construction.From the analysis of the current situation of China’s film industry,during the 12 th Five-Year Plan period,the film industry developed rapidly,the total box office of the national film rose year after year,foreign film and television giants entered the Chinese film and television market,and the competition of domestic film and television enterprises became increasingly intensified.Since the 13 th Five-Year Plan,the relevant departments have taken a series of regulatory measures,such as reviewing the content and subject matter of films,limiting the high remuneration of actors,seriously dealing with inferior entertainers,and strictly supervising the tax behavior of film and television enterprises and entertainers,which has restrained the disorderly development of film and television enterprises.At the beginning of2020-2023,the novel coronavirus pandemic has exerted a huge impact on the film and television industry,with many film and television companies falling into a predicament of net profit loss.Meanwhile,with the continuous development of network technology and video software,the inherent transmission boundary has been broken,which has an impact on the profit model of Chinese traditional film and television companies.The film industry is facing new opportunities and challenges.Some film and television companies have begun to explore the layout of the whole industrial chain,extend the industrial chain,expand new profit growth points,and improve the profitability of enterprises.In this context,it is crucial for film and television enterprises to explore a sustainable and healthy profit model.In this paper,China Film Shares,a state-owned enterprise,is selected as the research object for case analysis,and its profit model is studied based on the whole industrial chain,Adrian’s profit model element theory and smile curve theory.First,the whole industrial chain of China Film Shares is sorted out,and the components of the profit model are analyzed,namely,profit point,profit object,profit leverage and profit barrier.Secondly,it evaluates the profit model from the perspective of synergistic effect,and selects indicators from three aspects of operating synergy,management synergy and financial synergy to evaluate the profit model of China Film Shares.Finally,based on the financial evaluation and the layout of the whole industrial chain,it is found that the profit model of China Film Shares has problems such as single film production content theme,low market share of cinemas and low efficiency of asset management.In view of the reflected problems,the paper puts forward optimization suggestions such as improving film quality,expanding overseas markets,strengthening cinema management,etc.,and provides some suggestions for China Film Shares to play a leading role in the industry.