Research On Profit Model Of Film And Television Industry From The Perspective Of Value Chain

In the 21 st century,countries pay more and more attention to the soft power of culture,and adopt values diplomacy through various ways and means.With the development of the film capital in China,more and more film enterprises have explored a rich mode of operation,and the film industry is developing towards intensification,marketization and specialization.In recent years,as the Internet enterprises have entered the film and television industry,with the policy support,the quality of domestic films has become more excellent and the audience’s demand and way of watching films has changed greatly,making the competition in the film and television industry more intense.Facing this kind of situation,the traditional movie and television company in order to obtain the bigger profit,must change own profit pattern,can maintain the superiority in the competition.In order to cope with the fierce market competition,domestic head film and television companies have begun to change their traditional profit model,using channel establishment and business expansion to extend the enterprise value chain,and finally establish a profit model that can cover the entire industry value chain.Among the listed enterprises in the film industry,the distribution of each listed enterprise is different because of the long industrial chain and many links.Based on a case study of the transformation of the profit model of Ray Media,this paper analyzes the transformation process of the profit model of Ray Media from the perspective of value chain.First of all,the paper elaborated the background of the topic,and made clear the technical route and research methods used in the paper.Then,the article elaborated the related literature and the rationale,through to our country movie industry industrial chain and the profit pattern research,summarized our country movie industry universal existence profit pattern.On this basis,this article will take the light media as a case,take the value chain theory as the basi.This paper compares the financial indexes of Light Media and Huayi Brothers,and draws the corresponding conclusions.Then it analyzes the influence of the change of Light Media’s profit model.At the end of the paper,the full text is summarized and summarized,which provides constructive suggestions for the future development of domestic film industry.The paper makes a detailed analysis of the profit model of Light Media in each period and the process of value chain extension,and draws a conclusion that Light Media initially takes entertainment as its main business,and then gradually adjusts its own business system,taking the traditional entertainment business of film and television as its core.