A Study Of Digital Transformation Based On The Theme Design Of The Fu Lu Shou Xi Cai Text Pattern

The auspicious culture of traditional art and the auspicious characters that are at its core are not only a form of art that carries people’s aspirations for a better life,but also a cultural expression with national characteristics and aesthetic values.The auspicious characters,which are the carriers of auspicious culture,are characters that directly reflect the connotations of words or have derived meanings and are given specific auspicious connotations by the people,aiming to create an auspicious environment,to convey the wishes and ideals of the people,and are one of the best expressions of the aesthetics of the Chinese people.This project takes the dynamic design of the characters as a point of innovation,combining the core elements of the auspicious culture of "Fu","Lu","Shou","Xi" and "Cai"."The project explores the use of dynamic design in conjunction with the core elements of auspicious culture,namely,’blessing’,’luck’,’longevity’,’happiness’ and ’wealth’.Using literature research methods,the programme summarises the origins and expressions of auspicious culture and auspicious characters as theoretical support,and from the direction of digital interaction,it combines classic cases to discover the characteristics and ways of visual expression of auspicious characters in dynamic design,explore the application and expression of auspicious characters in the digital context,and explore new ideas and methods of auspicious character design in the digital media era.In the design practice,the main themes chosen are "Fu","Lu","Shou","Xi"and "Cai",The five parts of "fortune","prosperity","longevity","happiness" and"wealth" are used in the graphic design,which is summarised,integrated and redesigned in a flat style,and finally presented in a visual and dynamic form.Through theoretical research and design practice,the dynamic design and application of modern aesthetics can improve the dissemination of auspicious culture in the present day and promote the redevelopment of auspicious culture.