Research On The Operation Strategy Of Performance Brokers In China

With the rapid development of China’s economy,the market economy is booming,and the cultural market is also booming with the trend.As a part of the cultural market,the performance market is crucial.As the main participant in the operation of performance activities,the performance broker needs to combine art and business,and also undertakes the dissemination task of performance information services,and uses professional ability to promote the healthy and orderly development of China’s cultural industry,which is an indispensable part of China’s spiritual civilization construction and development.From the perspective of the performance broker profession,this paper takes the relevant case of Kaixin fried dough twist as an example to study the performance information service link and cross regional expansion of performance brokers during their practice,as well as the operational difficulties of performance brokers during their practice and the suggestions and strategies for the development of future performance brokers.Before entering the text,this paper first analyzes and explains the macro environment,explains the rapid development of the performance industry with data display,and discusses and studies the profession of performance broker.For example,the development status,business content,skills and accomplishments,and production history of performance brokers.It explains in detail the definition of performance,the role and responsibility of performance brokers,and the related cases of Happy fried dough twist.It also discusses and puts forward suggestions for innovation and upgrading from the perspective of performance information services,studies the role of performance brokers in the dissemination of performance information,strict control of performance programs,the way of communication linking the preceding and the following,and the integration of resources of its performers.And in the study,the communication dilemma of performance information service was proposed,for example,the communication channel of performance information service was single,the professional quality of performance brokers was uneven,and through the analysis and research of the performance information service dilemma of Happy fried dough twist,we must follow the trend in the Internet era,and use many media to spread performance information service.Therefore,by putting forward suggestions to improve the performance information service of Happy fried dough twist,this paper believes that the communication dilemma of performance information service can be improved by accurately controlling the performance information and providing effective services,improving the quality of performance brokers themselves,and combining the online and offline communication mode with the offline and mountain integrated implementation mode.At the end of the paper,the author puts forward the strategy and thinking of cross-regional expansion of performance brokers.To carry out cross-regional expansion,first of all,we should learn the operation mode of foreign performance brokers,and put forward the corresponding difficulties of foreign expansion.In addition,we should also carry out cross-regional expansion research both at home and abroad for the difficulties that have been broken through.And put forward countermeasures to deal with the difficulties,such as the international training of performance brokers.Through analyzing the operational characteristics of domestic and foreign performance brokerage markets,analyze and draw lessons from them to make up for their own disadvantages,and use SWOT to model and analyze their own advantages and disadvantages,external opportunities and external threats.Finally,the author puts forward some thoughts and suggestions on the future development of performance brokers,which can scientifically and systematically cultivate performance brokers,and calls on the state to strengthen the supervision of the issuance of performance broker qualification certificates at the macro level,and puts forward more constructive thoughts and suggestions on the future performance economic industry,hoping to help China’s cultural industry better prosper and develop.