Contemporary Innovative Design Of Folk Costume Elements In Central And Southern Hebei In Modern Times

Under the guidance of the banner of cultural power,the intangible cultural heritage has once again entered people’s field of vision."liouhu",as an intangible cultural heritage in Shanxi Province,has the reputation of "China’s No.1 Tiger",which contains the rich cultural connotation of the Chinese nation and embodies the nation.The spirit demonstrates the creativity of the Chinese nation.Under the background of rapid cultural change,"liouhu" has a fault phenomenon in inheritance and innovation,facing double tests.This subject starts with cultural and creative design,which is widely used as a design form to meet this demand.It protects traditional culture while adapting to the development of the times,fills the gap between tradition and modernity,and thus stimulates "liouhu" ’s new vitality.In the early stage of this project,the field investigation method was used to conduct on-the-spot investigations on the historical background and development status of liouhu in Shanxi,to excavate its cultural value,and to analyze potential problems in depth in combination with the development of liouhu intangible cultural heritage.First of all,through literature analysis and case analysis,analyze the excellent cases of museums and non-heritage cultural and creative designs in the existing cultural and creative market,and summarize the design orientation of liouhu’s cultural and creative design on the cognition and consumption behavior of target consumer groups by questionnaire survey,laying a scientific theoretical foundation for the follow-up design practice.Secondly,summarize the value of contemporary art of Shanxi "liouhu",summarize its differentiated characteristics and development potential,explore the transformation and reshaping methods of liouhu’s visual elements,and design liouhu’s cultural and creative design with cultural heritage,era style and innovation potential,and build a more systematic design strategy.Finally,follow the design strategy and method,interpret "liouhu" with a new design language,carry out practical design,and verify the feasibility of the design strategy.Break through the barriers between tradition and modernity,strengthen cultural self-confidence,and promote the creative transformation and innovative development of Chinese culture.