Study On Development Of Microfinance In Rural Areas In Xinjiang

City image is people’s overall impression of a city.A good city image can enhance citizens’ sense of belonging and pride as members of the community.Mass media as the main way of urban image communication,its communication means and communication content and a series of factors will affect the effect of urban image communication.The media plays an important role in activating the new label of the city,enhancing the soft power and competitiveness of the city,and spreading the image of the city.Documentaries also have unique advantages in this respect.Therefore,this paper chooses Xinjiang documentaries as the research object to explore the content,form and significance of the urban image communication in Xinjiang.Starting from the urban image theory,this paper uses text analysis method,case study method and pull piece method and other research methods,firstly defines and summarizes the urban image and urban image communication,and clarifies the elements contained in the urban image and the current research content of urban image communication.Secondly,from the perspective of urban cultural image,landscape image and citizen image,it analyzes how Xinjiang documentaries combine narrative,space and culture so as to realize new communication.This paper takes Xinjiang documentaries as the research object,and selects seven documentaries,including Four Chapters of Kashgar,Yili River,Taste of Xinjiang,North and South Tianshan Mountains--Xinjiang Documentary of China,and Snow Lotus Blossom Kai--Documentary of Pairing to Xinjiang,as research samples to explore the ways in which documentaries spread the city image behind the content production and show the city image of Xinjiang.Realize the sense of community of the Chinese nation.First,the documentary shows the cultural image of Kashgar,Yili and other cities by recording the folk customs,food and art of Xinjiang cities.By describing the cultural content of the city,Xinjiang documentaries present an urban cultural image with rich cultural connotation and diverse cultural forms.The documentary shows the innovative,diverse and inclusive image of Xinjiang city through urban food,folk customs and art exhibition.Second,documentaries show the urban landscape to spread the image of the city.In the large space of the city,the landscape includes the natural material landscape and the human landscape.The harmonious development of the material landscape and the city reflects the harmonious development concept of the unity of nature and man and respect for nature.Architecture and other human landscape reflects the city’s innovation and heritage integration,natural and artificial integration of the city image;Third,documentaries show the image of the city’s citizens.Xinjiang documentaries show the characters and the stories of the characters in the city through a variety of narrative ways.They tell the stories of the city and people through the omniscient perspective and the limited perspective and the story-based narration.Fourthly,by analyzing the image of Xinjiang city spread by documentary,it analyzes the existing problems in the dissemination and puts forward corresponding countermeasures.