Research On Kaifeng Characteristic Urban Culture Communication From The Perspective Of Space Media

With the acceleration of China’s urbanization process,if a city wants to break through this increasingly fierce competition,in addition to the guarantee of the city’s economic strength,it must also rely on the characteristic urban culture to stand out among many cities.As a national 5A-level theme park with Songcheng culture as its core characteristic culture,Qingming Shanghe Park is a well-known brand in Henan’s cultural tourism industry,a pillar enterprise in Kaifeng’s tertiary industry,and an important urban space for spreading Kaifeng’s characteristic urban culture.Therefore,this article takes the space media as the research perspective,explores the materiality of the space media,proposes the structural idea of the trinity of space media,combined with semiotic theory,deeply explores the construction and dissemination mechanism of Qingming Shanghe Park as a space media to Kaifeng’s urban cultural symbols,and explores a new path for spatial planning and construction for the dissemination of characteristic urban culture.The whole article is divided into five parts.On the basis of clarifying the elements of space media and the characteristics of communication,the whole article starts from the research perspective of the materiality of space media,with the help of semiotic theory,takes Qingming Shanghe Park as the research object,through the method of field visits and in-depth interviews,explains the role of Qingming Shanghe Park in the construction and dissemination of Kaifeng characteristic urban culture.The first part explores the materiality of space media,analyzes the media form of the trinity of space media,and clarifies the types and communication characteristics of space media.The second part clarifies that Kaifeng has established Songcheng culture as a characteristic urban culture,and Qingming Shanghe Park is the core urban space for the dissemination of Kaifeng’s characteristic urban culture.The third and fourth parts are the core content of this paper,which analyzes the symbolic construction mechanism and transmission process of the material space and virtual space of Qingming Shanghe Park with semiotic theory.The fifth part summarizes the enlightenment of the Qingming Shanghe Park for the dissemination of Kaifeng’s characteristic urban culture and its future optimization strategies,and discusses the practical path of spatial media revival of characteristic urban culture.The study found that the Qingming Shanghe Garden,as a characteristic urban cultural space in Kaifeng,has the role of a space mediator to create a time-space linkage mechanism,build a characteristic cultural tourism city,build urban cultural memory together,and optimize the urban industrial structure.In order to further stimulate the Qingming Shanghe Park to spread the characteristic urban culture of Kaifeng,this paper puts forward the following suggestions: rationally plan the space layout and optimize the park scene setting;enhance the humanistic care of the park to show the livable style of the city;innovate the cultural symbol system and extend the spatial cultural expression.