Visual Design Of Plant Science Popularization Under The Vision Of Media Fusion

With the worsening of the world’s environmental problems,plant science has become one of the important forms to arouse the public’s awareness of nature protection.The visual design of plant science is also one of the important ways for human to know and feel nature.In the perspective of media fusion,the visual design of plant science shows an evolving trend from traditional media to digital media,and the design carrier and design form become more diversified.The cross-media communication of visual design for plant science has become a research hotspot in the design field.Its innovative representation in the aspects of communication mode,communication characteristics and communication channels is highly consistent with the visual design needs of plant science popularization,providing new design ideas and design strategies for the multi-form study of visual design of plant science popularization.Therefore,media integration into the visual design of plant science popularization can further meet the needs of the audience for science popularization and improve the transmission efficiency of plant science popularization,which has certain practical research significance.This paper comprehensively uses the case analysis method,questionnaire survey method,interdisciplinary research method and other methods,takes plant science popularization as the research object,and analyzes and studies the new form of visual design of plant science popularization from the relevant research theory of media fusion,aiming to seek the visual design strategy of plant science popularization from the perspective of media integration.Firstly,this paper analyzes and summarizes the development context of relevant theoretical research at home and abroad,clarifies the research purpose and significance of plant science popularization design,explores the possibility of visual design from plant science popularization and the current situation of plant science popularization design from the perspective of media integration.Secondly,the audience needs of current plant science popularization and the existing problems of popular science design were investigated by means of questionnaires and field research studies,and the design characteristics of visual design of media fusion intervention plant science popularization were analyzed,and the advantages of media fusion intervention plant science popularization design were established from four aspects: digital design,multi-form design,multi-channel communication and interactive experience.Subsequently,according to the advantages of media integration,the design strategy and design process of plant science visualization were established,and the strategy of plant science visualization design was established through four aspects: the extraction of plant science elements,the presentation of digital carriers,the comprehensive building of science brands and interactive feedback design.Finally,apply the created design strategy to design practice.In terms of design practice,with the theme of Yancheng Chinese Begonia Garden,the IP image of the begonia is extracted from elements,and dynamic illustration production is carried out with flower cultivation as the starting point,and AR technology is used to carry out online and offline digital interactive communication.In summary,media integration can help design break the traditional boundaries,integrate plant resources,create an immersive plant science atmosphere for the audience,and effectively establish information interaction between the audience and plants,so as to achieve the purpose of science popularization.Based on the perspective of media fusion,this paper discusses the visual design form of plant science popularization,awakens people’s understanding of plants,and helps plant science content enter the public’s field of vision through design means.