Research On The Dissemination Of Opera Short Videos On Tik Tok Platform From The Perspective Of Interactive Ritual Chain

Opera is a comprehensive art rich in humanistic connotation and artistic charm,which has left a strong mark in the long history and cultural development of the Chinese nation,and is a treasure of traditional Chinese culture with its deep cultural heritage and unique artistic characteristics.However,with the emergence of media such as radio,television,and the Internet,as well as the rapid development of society,the public has become more willing to learn and enjoy popular music.In the general perception of the public,opera,a slow-paced art form,has been handed down,but has been slowly forgotten by the times and the young.Looking back at history,the thousands of years of opera culture in today’s China has encountered a dilemma of inheritance and development.In the road of China’s modernization and development,traditional culture,especially opera culture,is in a precarious situation,facing a series of problems and urgently needs to find a breakthrough for development.Opera itself belongs to the stage performing arts,dissemination is a necessary condition for its survival and development,and in today’s context the heritage development of opera is even more necessary to expand the dissemination channels.In September 2016,Tik Tok was launched,which is a short-video social software and has gradually developed into a head short-video social platform through a series of strategic planning,attracting the attention of a large number of young people.With the prevalence of fast food culture,short videos are developing rapidly and some groups are relying on this media form.The popularity of Tik Tok is a rare opportunity for the dissemination of opera,as opera inheritors,opera lovers and official organizations can make use of the Tik Tok platform to better spread opera culture.Opera can use the Tik Tok platform as a communication carrier to disseminate short videos of opera to optimize the communication effect of opera and get rid of the dilemma of opera communication,and at the same time,in a certain sense,help protect and inherit the traditional Chinese culture,thus building a good ecological pattern of traditional cultural development.This paper takes Tik Tok short video app as the research platform,interactive ritual chain theory as the theoretical basis,literature research method,participatory observation method and text analysis method as the research methods,and "Guo Xiaojing" Tik Tok number on Tik Tok platform as a specific research case,and explores the "Guo Xiaojing" Tik Tok number interactive ritual as a specific case."This article interprets the four aspects of virtual presence,setting limits on outsiders,mutual focus and sharing emotional states,and thus analyzes the interaction results in detail.The interaction results of "Guo Xiaojing" Tik Tok number are that the users have gained a sense of group solidarity,the individuals involved in the interaction have gained emotional energy,and the symbols and moral sense of representing the group have been generated.In addition,this paper takes the short videos released by"Guo Xiaojing" Tik Tok number from January 22,2020 to January 27,2023 as the research samples,and thus conducts a specific study on the interaction behaviors of bloggers and users of "Guo Xiaojing" Tik Tok number respectively.Finally,we summarize the shortcomings of the interactive ritual chain of "Guo Xiaojing" Tik Tok number and the corresponding optimization strategies.