Optimization Of Marketing Measurements For CX Art Training Company In The Post Epidemic Era

In the early 2020,the outbreak of COVID-19 in China,the art education and training industry was greatly affected.Before the outbreak of the epidemic,the art training industry was driven by government policies and the growing demand for art education of Chinese residents,which led to the continuous increase of the scale of the industry and attracted many investors and art training talents to enter the art education market,with promising development prospects.After the outbreak of COVID-19,the suspension of courses on line for more than six months has led to problems in many companies.Some art training companies with wired training can conduct online education through online live broadcasting courses and video broadcasting courses,and the company can still operate.In this context,many operators in the art training industry realize the importance of applying Internet technology to art training companies especially in marketing.In the post epidemic era,the marketing of art education and training companies needs to be optimized in combination with Internet technology in order to achieve better development.CX art training company was founded in 2013 and located in Jinan.After several years of development,it has made certain achievements.Over the years of operation,the company has achieved good business performance,but there are also some problems in the development of the company,especially in marketing.At present,the development of the company has entered a relatively gentle period,with the problems of slow growth in the number of students,decline in the continuation rate and difficulty in the expansion of the company’s scale.During the outbreak of the epidemic,the company’s operation has also been greatly affected.In addition to the problems in operation,how to ensure the stability of the company’s operation in the post epidemic period is also an urgent problem to be solved by the company.To solve the above problems,it is a good way to optimize the company’s marketing strategy.Taking CX art training company as the research object and based on 4C marketing theory,this thesis studies CX art training company by using the methods of literature analysis,investigation and analysis and comparative analysis,analyzes the market environment of the region where CX company is located,the internal environment of the company,and the problems of external competition and internal development faced by the company,such as unclear market positioning,Did not apply Internet technology for marketing innovation,did not make full use of the advantages of Internet technology to provide customers with services,inconvenient communication,etc.combined with 4C marketing theory,optimized CX company’s marketing strategy from four aspects: demand strategy,cost strategy,convenience strategy and communication strategy,accurately positioned customer groups and met customer course needs,Give full play to the company’s teaching advantages,use Internet technology to improve service level,improve customer satisfaction,and put forward corresponding guarantee measures to further develop and expand the company.