Research On The Design Of Three-dimensional Picture Books For Urban Tourism In Suzhou

Today,there are problems such as homogenization of tourism products,lack of creativity and cultural value in tourism products,while there is a large gap in tourism-related cultural products.The great enrichment of people’s material and cultural life has put forward corresponding requirements for tourism cultural products.How to design tourism cultural products that can not only express local characteristics of the landscape,but also carry local characteristics of culture,while carrying deep local history,and finally attracting tourists to generate consumption,is the key to the problem.Compared with other paper media,three-dimensional picture books have both the cultural communication properties of traditional paper media and the interest,interaction and creativity of stereoscopic paper art.The development of three-dimensional picture books has become increasingly mature,not only in the form of rich and diverse derivatives,but can consider the aesthetic,design,cultural,and other elements,as the best carrier for the development of tourism cultural and creative products.Suzhou is in the heart of the Yangtze River Delta and is the center of Wu culture,with a long and brilliant history and colorful culture,which has become one of the main destinations of cultural tourism for tourists at home and abroad.Therefore,this paper chooses to base on Suzhou city culture,explore the new path of tourism cultural product development,and design Suzhou city tourism threedimensional picture book.The main research of this paper is as follows,firstly,through a large number of historical materials to sort out the historical trajectory of Suzhou tourism development,and combined with the current situation of Suzhou tourism development,an all-around evaluation of the advantages and disadvantages of Suzhou cultural tourism is made.On this basis,the tourism resources of Suzhou are classified,and the characteristic culture and representative tourism resources of Suzhou are screened out.Secondly,explore the application of three-dimensional picture books in urban tourism,and find the best visual expression form of scenic spots with different characteristics.Finally,Screen out the most typical and representative landscapes and cultures of Suzhou and combine them with appropriate visual expressions to develop the design of Suzhou city tourism threedimensional picture book,as well as the design of derivative products.The design of the three-dimensional picture book and the design of the derivative products will add color to the rich culture of Suzhou,provide tourists with more diverse choices when buying tourist souvenirs,better convey and pass on the culture of Suzhou,and provide new references for the development of tourism products.