Research On The Development And Promotion Of Historical And Cultural Tourism In Danzhou Dongpo Academy

Danzhou Dongpo Academy has a long history and culture.As an important cultural tourist attraction in my country,among the Danzhou Dongpo Academy,some cultural relics left by Su Shi during his stay in Danzhou have been preserved.An important patriotic education base and scientific research base,it is also an important place to promote my country’s excellent traditional culture and historical and cultural heritage.Danzhou Dongpo Academy has a long history and cultural crystallization,which has injected sufficient resources to promote the development and inheritance of Chinese traditional culture in my country.’s motivation.By analyzing the actual situation of the development of cultural tourism in my country,it can be learned that at present,under the background of rapid social and economic development,people’s tourism demand has increased significantly,and cultural tourism has gradually become a key tourism direction for tourists.More and more tourists are beginning to pursue spiritual enjoyment,so this also creates new opportunities for the development of cultural tourism in my country.Compared with traditional sightseeing tourism,tourists in the process of cultural tourism have requirements for academy culture.Significant improvement,academy experience and consumption have also become an important part of the development process of cultural tourism.During the research process of this paper,a relatively comprehensive investigation and analysis was carried out on Danzhou Dongpo Academy,collected and sorted out the current situation of cultural tourism in Danzhou Dongpo Academy in recent years,and deeply analyzed the history and culture of Danzhou Dongpo Academy.Help Danzhou Dongpo Academy to tap the value and development potential of tourism culture,enhance the attractiveness of Danzhou Dongpo Academy to tourists,and provide an important reference for improving the tourist satisfaction and tourist experience of Danzhou Dongpo Academy’s cultural tourism.It also promotes the cultural tourism of Danzhou Dongpo Academy to achieve sustainable development goals.In the research process of this paper,the relevant literature and materials collected and sorted out,selected Danzhou Dongpo Academy as the research object,combined with the theory of sustainable development and the theory of tourist satisfaction as the theoretical basis of this paper,using field investigation method and questionnaire survey This paper analyzes the historical and cultural tourism development of Danzhou Dongpo Academy in a comprehensive manner,and deeply explores the development value and development potential of Danzhou Dongpo Academy’s cultural tourism.important advice.This paper mainly starts from the following aspects: First,it introduces the current situation of cultural tourism development of Danzhou Dongpo Academy and the resource construction and development value within the academy,and points out that at present,Dongpo Academy in Danzhou is in the process of cultural tourism development.The problems and defects shown;secondly,combined with the above-mentioned problems in the tourism development of Danzhou Dongpo Academy,a tourist satisfaction model is constructed,and the questionnaire survey method is used to investigate and analyze the tourist satisfaction of Danzhou Dongpo Academy.In addition,using SWOT analysis method to analyze the advantages and disadvantages,opportunities and threats in the development process of cultural tourism of Danzhou Dongpo Academy,and on this basis put forward suggestions that can effectively improve The relevant countermeasures for the development of historical and cultural tourism of Danzhou Dongpo Academy;finally,it proposes strategies that can effectively promote the historical and cultural tourism of Danzhou Dongpo Academy to improve its development potential and development value,and can also provide reference for other academies to develop tourism culture.