Research On The Influence Of Tourists’emotional Experience On National Identity In Red Tourism Of Xiangjiang Campaign

In the stage of peace and high quality development,we still need to be prepared for danger,and continue to strengthen education on national identity and realize the Chinese dream of the great rejuvenation of the Chinese nation,and the development of red tourism is a proven way to do so.2021 is centenary of the founding of the party,and red tourism is in the ascendant.With the transformation and development of China’s tourism industry,tourism consumption is gradually evolving from functional consumption to emotional consumption,and the experience needs of tourists have been paid more attention.Understand the connotation of red through red tourism experience and continue the red blood.Xiangjiang campaign is the most disastrous and largest campaign in the history of the Red Army’s Long March,which is of great significance,the former site of Xiangjiang campaign is an important part of the long march National Cultural Park(Guangxi section).The former site of the Xiangjiang Campaign is an important part of the Long March National Cultural Park(Guangxi section),so this paper focuses on the three memorials at the site(Quanzhou,Gonyang and Xing’an)and attempts to construct a relationship model of tourists’ emotional experience,national identity and tourists’ loyalty in red tourism based on SOR theory,emotional evaluation theory and tourism context theory through a combination of multidisciplinary theories and empirical evidence in political science,psychology and tourism.With the help of SPSS26.0 and AMOS24.0statistical analysis software verifies the research hypothesis and according to the verification results,how to strengthen national identity in red tourism to provide feasible suggestions.The findings suggest that:(1)the emotional experience of tourists in red tourism has a profound impact on national identity.In the process of visiting red scenic spots,tourists will have a sense of red cultural identity,which is conducive to improving tourists’ pride and self-confidence in history,nationality and political parties.(2)Tourists’ emotional experience has a significant positive impact on tourists’ loyalty.Whether it is the profound explanation of the commentator or the sense of ceremony,it will make tourists have loyalty to red scenic spots.(3)Tourist loyalty has an enhancing effect on national identity.More frequent red tourism activities are conducive to deepening social memory and enhancing national identity.(4)Tourist loyalty plays a partial intermediary role between tourist emotional experience,historical identity and political party identity,but the intermediary effect on national identity is not significant.This paper discusses the impact of tourists’ emotional experience on historical identity,party identity and national identity,so as to guide how to better strengthen tourists’ emotional experience in the process of red tourism,and achieve the effect of enhancing national identity.It not only provides another way of thinking for the development of red tourism,but also helps to better inherit the red spirit,give full play to its educational function and improve the development quality of red tourism.