Study On The Strategy Of Integrating Jishui County’s Cultural Heritage With Tourism

The integrated development of culture and tourism is an important measure of national governance in China.Since 1993,more than 30 national policies have referred to the integrated development of culture and tourism,which fully demonstrates the importance of the party and the state on cultural and tourism work.In April 2018,under the reform programme of national institutions,the Ministry of Culture and Tourism of China was formally established.The establishment of the Ministry of Culture and Tourism further promotes the integration of culture and tourism.It is not difficult to find through the analysis of relevant policies of domestic cultural and tourism work that at present,the positioning of China ’s cultural and tourism industry is becoming more and more clear,and the industrial boundary is widening.Promoting the integration of culture and tourism is the inevitable choice for China ’s economic and social development at this stage.Under the guidance of the theory of Cultural Heritage Activation,the theory of cultural and tourism integration,the theory of industrial integration and the theory of synergy,this paper focuses on the development of the integration of cultural heritage and tourism in Jishui County,by using the methods of Literature Research,Field Survey,field interview,questionnaire survey and case study,this paper analyzes the current situation and existing problems of the integration and development of cultural heritage and tourism in Jishui County,and in view of these questions proposed the corresponding development path.In this paper,after a brief review of the cultural heritage resources in Jishui County,we find that Jishui County is rich in cultural heritage resources,which have great research value and educational significance,and a prerequisite for Jishui County ’ s cultural heritage.However,according to questionnaires and field interviews,the excavation,protection and activation of cultural heritage still exist in Jishui County,and the integration with the tourism industry is still at an early stage,the related cultural tourism products,hardware facilities,marketing and publicity are still to be improved,and the government has not paid enough attention to the integration of cultural heritage and tourism.Therefore,in view of the problems found and the current experience in the development of cultural heritage tourism in Jishui County,this paper puts forward the strategy for the next step of integration and development from four aspects.It is believed that the excavation,protection and integrated utilization of cultural and tourism resources can be strengthened first,and then the optimization of talents,services,facilities and products can be carried out to improve the overall appearance of cultural heritage tourism in Jishui County,and then the marketing propaganda can be strengthened to ring up the brand of cultural heritage tourism in Jishui County and move towards the whole country.