Research On The International Communication Of Red Culture In The New Media Era

Red culture contains the rich spiritual connotation of the Chinese nation and reflects the deep patriotic feelings of the Chinese people.It is an advanced culture with Chinese characteristics and styles.The core values contained in it are highly in line with the common aspirations of the people of the world to pursue a better life and are also the common spiritual wealth of the people of the world.In the new media era,the international public opinion environment is becoming more and more complex,and the competition for international discourse power is becoming more and more intense.Spreading red culture from an international perspective,tapping the great potential of new media,and forming an all-round and three-dimensional international communication matrix can expand the international influence and appeal of red culture.This is not only a full affirmation of the red culture,but also a high degree of confidence in Chinese culture.It is also a powerful measure for China to enhance its cultural soft power and grasp the initiative of international public opinion.By using the methods of literature research,interdisciplinary research and the combination of analysis and synthesis,this paper analyzes the importance and feasibility of the international communication of red culture in the new media era,and discusses the opportunities and challenges faced by the current international communication of red culture in combination with the international public opinion environment and the background of the new media era.On the one hand,the new media era has built a new pattern of international communication of red culture,expanded the radiation of international communication of red culture,opened up a new platform for international communication of red culture,and enhanced the discourse power of international communication of red culture.On the other hand,the new media era also brings many challenges to the international communication of Red Culture: first,western countries promote cultural and information hegemony;Second,the cultural and ideological differences between China and foreign countries;Third,the international communication ability of Chinese media is not strong.At the same time,the international communication of red culture in the context of the new media era also faces a series of problems,such as the weak awareness of the international communication of the communication subject,the low willingness of the communication audience for cultural exchange,the emphasis on the preaching and indoctrination of the communication content,and the lagging construction of the communication capacity of the communication media.In view of these problems,on the basis of analyzing the reasons one by one,this paper puts forward the countermeasures to solve these problems and promote the international communication of red culture from four aspects: the international consciousness of the communication subject,the communication willingness of the communication audience,the production mode of the communication content and the construction and management of the communication media,so as to enhance the international communication effect of red culture,enhance the soft power of Chinese culture and promote the friendly exchanges of world culture.