Research On The "drama Culture" In Online Short Video

"Essential drama culture" is a cultural phenomenon produced with short online videos.With the rapid development of Internet media,it has been endowed with richer connotations.Dramatic performances have become an important way for contemporary people to express themselves.In the new media era,people’s living patterns and cultural landscapes,ways of thinking and spiritual aspirations.The "drama culture" is born from short videos on online social media.In the era of new media,personal performance is inflated.People use drama performances to achieve different goals,either to release pressure,gain recognition,or reap benefits.The author hopes that through this article,we can explore the essence of "drama culture",rationally examine the pros and cons of"drama culture",and make rational use of "drama culture".This article’s interpretation of "drama culture" is divided into the following four parts:The first part studies the characteristics of "drama culture".First,"drama culture" is free and open,"drama culture" breaks the restrictions of occupation and age,and some drama elites even blur gender boundaries to obtain users’ Attention,in short online videos,everyone is a drama star,showing the trend of nationalization of drama elites.Second,the "drama culture" uses various means of black humor,parody collage,emotional expression and awkward performances and dances to show its complex connotation.Thirdly,as a visual means of expression,short video uses a way of physical performance to convey the content,from modeling design to body movements,to the use of words,which together form the representation of "drama culture".The second part focuses on analyzing the reasons for the rise of "drama culture",and conducts research from four aspects:social context,psychological motivation,capital drive and media contact.The background of "drama culture" is complex.It deviates from China’s low-key and introverted traditional thinking.It is the product of the combination of China’s social reality and post-modernism,and reflects the carnival of social mentality.The third part is to criticize the value of "drama culture"."drama culture" has multiple values,such as acting as a personal emotional decompression valve,enabling individuals to obtain identity,etc.However,the distorted values that "drama culture" breeds,Issues such as content homogeneity and value nihilism should also arouse our attention.The fourth part,according to the above analysis of the problems existing in the "drama culture",put forward targeted strategies.Mainly from the personal,media and social levels,the healthy development of "drama culture" is inseparable from the efforts of every subject.Individuals insist that content is king and improve media literacy;media strengthen self-regulation,improve reward mechanisms and push models;society reshapes the culture of shame and formulates relevant legal norms.Only in this way can we better help the long-term and healthy development of the "drama culture" and maximize its value.