Research On The Innovative Model Of Design Entrepreneurship Of Chinese College Student

In the era of mobile internet,design is closely integrated with various industries,fostering new economic growth points and promoting business model innovation,providing more opportunities for design entrepreneurship for university students,who are enthusiastic about starting their own businesses.Relying on the advantages of the platform of mobile Internet resource integration and online collaborative production,the design entrepreneurship of university students has taken on a new look,showing the characteristics of "light assets","reverse standardization of products" and "flexible production and marketing"."They are rooted in subcultural circles.They are rooted in sub-cultural circles and engage in design entrepreneurship,using design as a carrier to codify consumer symbols,hoping to achieve professional freedom and value identity,and to gain a share of cultural capital in the market.In the entrepreneurial process,design is always at the centre of the production,distribution and consumption process,and the entrepreneurs use design to empower the promotion of innovation,forming an innovative promotion model with user experience as the core,and online visual and offline experience as the linkage.The growth of design start-ups is difficult and cannot be achieved without the joint cultivation of multiple parties such as the government and schools.The key task objective should be to improve the curriculum system of practical training innovation and entrepreneurship education and create a new ecology of chain-type entrepreneurial services,so as to build a solid foundation of innovation for university students’ design entrepreneurship.This paper attempts to reveal the overall characteristics of design entrepreneurship subjects and entrepreneurial models among university students through a study of their design entrepreneurial behaviour in contemporary China.Taking the entrepreneurial students of Nanjing Art College as the research object and combining with actual design entrepreneurship cases,it further summarises and summarises the current trends of innovative business models and marketing models of design entrepreneurship among university students.Based on the current situation of domestic innovation and entrepreneurship education and the actual problems in the process of design entrepreneurship among university students,the study attempts to explore in depth how to build a real and effective innovation foundation for university students’ design entrepreneurship and provide reference for students with design entrepreneurship intention in domestic institutions.