A Study On The Cultural Logic Of Digital Platforms From QQ To Douyi

With the increasing penetration of the Internet in national life,the connotation of media and society has changed significantly.Contemporary media has the unique characteristics of concealment,interactivity,and openness,which greatly promotes people’s communication and changes people’s lifestyle.It not only promotes the reform and replacement of social media,but also affects the development of social culture to a certain extent.From the development of digital platform,From the emergence of QQ— "personal mailbox" to Weibo— "community square",the extension of We Chat— "living room" private social networking to Tiktok— "performance stage",the technical change of digital platform is accompanied by the extension and narrowing of field.This paper will explore the alignment between the evolution of digital platforms and the change and spiritual needs inherent in human nature.To create meaning,people must pay attention to the path and meaning of content creation and dissemination realized by technological power.It partly reflects the evolution and deepening of cultural empowerment.The popularization and application of media fundamentally reflect the evolution of culture.As a social practice,the object of the media is information or meaning which is in different symbols and able to operate within a specific range.Throughout the history of media evolution,all media rely on a specific system of discourse.It is also the premise and guarantee to ensure the uniqueness of media culture.Taking the digital platform as the research object to discuss its specific cultural role in the development process,from the perspective of history,this paper will conduct an in-depth analysis of the evolution process of the digital platform,and explore the "three points" and "three leaps",which can give full play to the role of cultural creativity to promote the healthy and sustainable development of new media.In the ever-changing environment of digital art and media,the generation of digital platforms in China has changed from single to multiple,the direction of communication has changed from one-way to interaction,the right to speak has changed from authoritative institutions and authoritative figures to media consumers,and from openness to privacy and then to wide-area.In short,it is becoming more prosperous and mature.The creative process of human nature and the evolution of cultural activities are the historical process of shaping the creative freedom of human nature.The wise use of technological power can promote human nature as its basic spiritual attribute to be shaped in the technological world.A high-quality digital platform may not be able to win the favor of most users.But a free and orderly expression platform is bound to attract the public.This is also a key factor in the evolution and development of digital platforms.The generative cultural logic of digital platforms is not a simple combination of different digital platforms and cultures.It uses digital platforms as the medium and culture as the core.Through the humanized appeal of modern society and multiple values such as equal participation,free expression,and personal independence,people realize the dispersion of cultural information,anti-authority interaction and exchange on virtual network platforms,and present them with technical,which influences and changes people’s way of thinking,behavior and values.The essence of culture is the creative process of human nature.The evolution of all inner cultural activities is the historical process of shaping human nature and creating freedom.The three leaps—from QQ to Weibo,from Weibo to We Chat and from We Chat to Tiktok.Behind the changes in the field category reflects the cultural creation possessed by people as the main body of activities,and how digital platforms are shaped and evolved in the technological world.