Research On The Application Strategy Of Digital Media Design In Cultural Travel Publicity

As a communication method under the background of big data,new media has been widely used in various fields of life.Taking the promotion and promotion of the tourism industry as an example,new media communication can effectively improve the effectiveness of tourism marketing,expand its depth and breadth,so as to achieve the purpose of marketing centering on consumers.Through field research,questionnaire and other ways to find the shortcomings of the scenic spot publicity,Beiyue Temple has a long history,is the representative of ancient Chinese mountain culture,the temple of the magnificent architecture,the temple of Dening,imperial incense pavilion reflects its architectural characteristics.The mural represented by "Quyang Ghost" is the cultural charm of Beiyue Temple.However,it is only a brief introduction in the current publicity,which cannot fully reflect the cultural value behind it.At the same time,the cultural and creative products of scenic spots are lacking,and the types are single,which is not attractive to tourists.Combined with the successful case of publicity and promotion of the Forbidden City,this thesis puts forward the propaganda strategy of the cultural tourism of the North Yue Temple,including designing the website which is more in line with the audience’s habits in font arrangement and color collocation.At the same time,in order to attract young tourism lovers,it specially designs a small game with the mural elements of the North Yue Temple as the background.Make full use of VR,3D and other digital media technologies to show the rich tourism resources of Beiyue Temple,such as architecture,stone carving,tablet carving and murals,so that the audience will be immersed in the beauty of traditional Chinese architecture,painting and calligraphy art,fully reflect the historical value,cultural and artistic value of Beiyue Temple,so as to carry forward the traditional Chinese culture,reflect the inheritance and protection of traditional culture.By using its own resources,Beiyue Temple has designed and developed cultural and creative industries products that can not only meet the needs of tourism consumers,but also reflect its own characteristics.