A Quantitative Study On The Translation Tendency Of Cognitive Judgmental Mood

With the rapid development of material economy and the emergence of surplus economy,the era of intellectual economy has come,and the consumption of middle-income women in China has become intellectual and cultural.From the perspective of intellectual economy,the research on cultural consumption is closely related to the research on cultural industry.At the same time,there are many problems in the cultural consumption of middle-income women in China,Its cultural consumption market is changing rapidly.Middle income women in contemporary China spend a lot of money where they can’t see or touch.The "invisible and untouchable" here means that the material significance of the products they consume is very weak,and their economic significance comes almost entirely from their spiritual content.At present,China’s middle-income women’s cultural consumption structure is unreasonable,emotional and impulsive consumption accounts for a large proportion,and there is a lot of imagination space for goods and services.Middle-income women invest more in luxury cultural consumption than men.In terms of the motivation of cultural consumption change of middle-income women,it is mainly affected by the improvement of self-awareness and economic income growth.In addition,the improvement of women’s education is also one of the important motivation.Many evidences have also emerged in the cultural consumption market of middle-income women,which is a powerful example of the arrival of the era of intellectual economy.The personalization of cultural production has produced a large number of customized products.The pan spiritualization of products makes the intellectual content attached to the material carrier more important.From the analysis of the cultural consumption trend of middle-income women in China,it can be found that the material form is still important,but the demand object is more intellectual.This paper will take the intellectual economics theory of domestic scholar Professor Li Xiangmin as an important support,and put forward suggestions for the unreasonable phenomenon of middle-income cultural consumption from the perspective of strengthening structural guidance and prolonging the industrial chain of cultural consumption,Promote the transformation and upgrading of cultural consumption structure,strengthen government supervision,and derive more healthy forms of cultural consumption.