Study On The Implementation Deviation Of Public Policy To Expand Cultural Consumption Of Urban And Rural Residents In Suzhou

With the increasing demand of people for spiritual culture,cultural consumption plays a prominent role in politics,economy and society.Suzhou has the advantages of strong economic strength,rich cultural resources,huge consumption potential and market vitality.However,in the process of development in recent years,it has gradually revealed that the development of cultural consumption lags behind economic growth and the level of residents’ income,the imbalance of consumption supply and demand,the singleness of consumer products,the duality of urban and rural culture,and the consumption structure presents an unreasonable state.In February 2017,the Ministry of culture and finance of the people’s Republic of China selected a number of pilot cities nationwide to take the lead in carrying out the pilot work of cultural consumption,and Suzhou actively won and successfully selected,which provided an important opportunity for formulating a series of policies to promote cultural consumption,so as to effectively stimulate the vitality of the cultural consumption market and comprehensively improve the level of cultural consumption.This paper defines the related concepts of cultural consumption and cultural consumption policy.Through literature research,in-depth interviews and model analysis,this paper makes an in-depth study on the current situation of the public policy of expanding the cultural consumption of urban and rural residents in Suzhou,and combs the public policy of expanding the cultural consumption of urban and rural residents in Suzhou from the framework of the policy system and the basic content of the policy,With the help of Smith’s policy implementation model tool,this paper analyzes the implementation effectiveness of the policy from the aspects of implementing agencies,policy target groups and policy environment,and points out the existing problems of the current policy,such as imperfect policy system,defects in policy implementing agencies,low participation of target groups,obstacles in policy environment,etc.Based on the theory of policy implementation model,combined with the policy experience of promoting cultural consumption in other domestic cities,this paper puts forward the overall requirements of innovative cultural consumption policy,one is to follow the scientific basis of policy formulation,the other is to strengthen the communication and coordination among policy implementation subjects,and the third is to pay attention to the supervision and evaluation mechanism of policy implementation.In order to further improve the cultural consumption policy of expanding urban and rural residents in Suzhou,it is proposed to strengthen policy publicity and improve the participation of urban and rural residents;Fourth,optimize the policy environment,strengthen the guarantee of financial funds and the management of cultural market order.