A Study About Influencing Factors Of Cultural Consumption Policy Implementation In Chongqing Based On The Horn-Meter System Model

Cultural consumption is an important engine to expand domestic demand,which is of great benefit to improving the quality of economic development,guiding the adjustment of industrial structure,promoting social progress and even all-round human development.In fact,since the launch of the “Cultural Consumption Pilot Project” in2015,the state has successively issued a number of overall policy documents on cultural consumption,such as the Notice on Conducting the Pilot Work of Guiding Urban and Rural Residents to Expand Cultural Consumption,and the Implementation Plan for Improving the System and Mechanism of Promoting Consumption(2018-2020).Under the guidance of national guidelines and policies,Chongqing Municipality,taking measures according to local conditions,has successively issued detailed cultural consumption policy documents,such as the Notice on Promoting the Ten Action Work Plans for Expand Consumption,and the Implementation Opinions on Guiding Urban and Rural Residents to Expand Cultural Consumption Pilot Work.Cultural consumption policies have been implemented one by one and achieved remarkable results: strengthening top-level design and guiding policy experiments;Diversifying the forms of promotion to enhance the enthusiasm of public participation;Optimize the platform construction and lead the cultural consumption to be novel;Promote the mode of “cultural enterprise + cultural consumption season” to solve the difficulties of cultural consumption.However,in 2019,the education,culture and entertainment consumption expenditure of Chongqing residents is 2312.2 yuan,and the per capita consumption expenditure is 20773.9 yuan.The proportion of education,culture and entertainment consumption in per capita consumption is about 11.1%,which is far from that of developed countries,where education,culture and entertainment consumption generally accounts for 20% to 30% of total consumption of residents.Obviously,the implementation of cultural consumption policy in Chongqing is blocked,the residents’ cultural consumption potential hasn’t been effectively released,and there is still a huge gap in consumption space.In addition,due to the influence of COVID-19 epidemic around the Spring Festival in 2020,the pressure of residents’ cultural consumption is particularly significant,and Cultural consumption has been further restrained,and the road of "rushing to the exam" is far from over.Therefore,in the “protracted war” of expanding domestic demand and promoting consumption,what are the specific measures of cultural consumption policy in Chongqing? What is the effect of policy implementation? What are the factors that restrict policy implementation? What are the policy measures to be solved? And so on.The above problems are the urgent need to discuss and focus on the solution of this paper.The execution logic of Horn-Meter system model is highly consistent with the topdown execution mode of “policy-centered” in China,and its clear structural paradigm and technical route have good applicability and explanatory power for the research on the differences between the predetermined goals of policies and the implementation effect of policies.Therefore,this paper selects 272 valid questionnaire samples from nine survey areas in Chongqing,including Nan’ an district,Dadukou district,Rongchang district,Dazu district,Beibei district,Jiangjin district,Fengdu county,Wuxi county and Miao-Tujia Autonomous County of Pengshui.Based on the Horn-Meter theoretical model,this paper uses multiple linear regression mathematical model to study the influencing factors of cultural consumption policy implementation.The results show that:(1)Policy objectives and standards,policy resources,policy implementation methods,value orientation of the policy executive and policy system environment are significantly positively correlated with the implementation effect of cultural consumption policies;(2)The characteristics of policy enforcement agencies and the implementation effect of cultural consumption policies are not significant.Based on the research conclusion and combined with the local reality of Chongqing,this paper puts forward five policy suggestions to provide reference basis and action guide for the implementation of cultural consumption policy in Chongqing.First,the precise refinement of cultural consumption policy objectives and implementation standards.Second,broaden the resource channels of cultural consumption policy implementation.Third,consummate the implementation and monitoring mechanism construction of the chain of cultural consumption policy.Fourth,enhance the subjective initiative of cultural consumption policy executors.Fifth,optimize the environmental system of cultural consumption policy implementation.