Research On The Application Of Artistic Conception In Visual Communication Design

As the core content of Traditional Chinese culture,artistic conception highly condenses the wisdom and philosophy of ancient Chinese civilization,and is the highest realm of Chinese art aesthetics since ancient times.Nowadays,artistic conception is highly respected in the field of art and design.This paper takes artistic conception as the research object,focusing on the creation of artistic conception in visual communication design,and promoting the development of nationalization and localization of visual art language.This article introduces the Chinese traditional artistic conception theory in visual communication design,from the perspective of aesthetics and philosophy,first expounds the artistic conception theory source of qi and the evolution of visual communication design,the analysis of the characteristics that the essence of the artistic conception theory and related "born like foreign" begets "actual" "nature and humanity",and stresses the artistic conception to build relationships with the important of personality cultivation;Secondly,it discusses the similarities and differences of artistic conception aesthetics in different cultural backgrounds,mainly analyzes the similarities and differences between artistic conception and Japanese mystery,artistic conception and Dutch style,as well as artistic conception and western minimalism.Through comparative study,it makes clear the essence and spiritual core of Chinese artistic conception and transcendence.Thirdly in this paper,from the aspects of text,graphics,color elements such as analyses the concrete construction of artistic conception in the design of visual communication way,and then according to the full text of the paper concludes that "knowing" begets "actual" "more with less" law of design aesthetics and poster,packaging,books,logo design,and other fields,in-depth studies are combined with multiple successful design case to support the argument,Lay a good foundation for further study of artistic conception in graphic design.Finally,it discusses the inspiration of artistic conception to contemporary art designers and the artistic value and significance of the integration of artistic conception and visual communication design.