Research On The Construction And Dissemination Of Cultural Programs

In the current development of TV programs,the "culture+" creation mode has become an inevitable trend in the development of cultural variety shows,which are based on the local Chinese culture and innovate in a variety show style of expression.As a typical representative of cultural variety shows,China in Stories returns to the history of Chinese culture and art development and presents classical works of literature and art visually to the public,transmitting Chinese wisdom and spirit widely,which has high cultural value and communication value.The purpose of this paper is to analyze the construction and dissemination strategies of this program through a comprehensive analysis of its creation background,material characteristics,presentation means,dissemination strategies,and value construction.The purpose is to explore the program’s contribution to the inheritance of Chinese culture and innovative artistic methods,and to reveal the mission of writing cultural values with Chinese characteristics.Therefore,studying the creation mode of this program is not only necessary for the creation and development of the current cultural variety show,but also for the inheritance of cultural values and the writing of cultural confidence.First of all,we analyze the creation background and specific positioning of the program.In the creation of the program,it is mainly based on the grand historical background and vision of the country,excavating and sorting out the iconic contents and heroic figures under the major historical events of the country,while also focusing on the life of micro-individuals,witnessing the changes of the times with the emotional changes and fate of small people.In terms of the specific positioning of the program.Although the current academic community mainly locates this program under the category of cultural variety shows,in terms of the current classification of cultural variety shows,whether it is epigraphs,literature and archaeology,or poetry,etc.,it is not enough to cover the comprehensive content of this program,and it should be repositioned with other similar programs based on the comprehensive expression form of "drama + film".We should reclassify this program and other similar programs into a category of drama and film cultural variety shows based on the comprehensive expression form of "drama + film".Secondly,we analyze the characteristics of this program in terms of the materials it takes.In terms of nationality and worldliness,the material is not only deeply cultivated in China’s local cultural IPs,tapping local stories and showing local sentiments,but also has artistic charm that crosses national boundaries and artistic infectiousness that transcends the times;in terms of classicism and realism,classic literary works with realistic themes in the process of Chinese cultural development are selected for interpretation,as well as pioneering role models that play an important role in the changes of the times are interpreted In terms of culture and artistry,works that represent Chinese cultural values are selected for presentation,supported by cultural and historical values,while attention is paid to whether the works have artistic value and whether they can be recreated in different forms through adaptation and re-creation.Regarding the presentation means of the program,we analyze the multiple presentation perspectives of the program,including interpretation,interview,and creation space;we analyze the program to improve the background of the story by telling the story from different participants’ perspectives and enrich the character of the characters in the story;in terms of scene setting and experience,we deepen the immersion of the audience by means of small theater interpretation and real scene reproduction.After that,we analyzed the communication strategy of the program,focusing on the communication form and core of the program.In terms of the form of communication,the program plays the role of mainstream media in guiding and spreading the program among many media,and also plays the prominent role of major platforms in expanding the scope of the program and bringing the program closer to the public;in terms of the core of communication,the program plays the positive guiding power and the positive role in history education in the process of wide dissemination.Finally,in terms of the value generated by the program,it is the aesthetic value of the program in terms of completion and dissemination that makes it a model for cultural variety shows;it is also the cultural foundation and the innovative interpretation that empowers the program to tell the Chinese story from the perspective of the national grand narrative,resulting in a high cultural value and spiritual core.