The Logic Of Digital Capital And The Problem Of Human Alienation And Its Transcendenc

The emergence of capital marks the arrival of a new era.Digital capitalism,as a new form of capitalism,under the practical operation of the logic of digital capital,takes data as the carrier and contemporary big data technology as the support,which makes the mode of production and the form of labor have undergone great changes,and human beings fall into a new dilemma of alienation.Then how to grasp the alienation phenomenon in the era of digital capitalism and break the alienation dilemma of digital capital logic people.It has become an urgent problem to be solved in the study of digital capitalism.Based on this,this paper takes the reflection on human’s alienation dilemma in the era of digital capitalism as the main topic,puts digital alienation in the realistic background of digital capitalism,combines with the practice of digital technology itself,and discusses the human’s alienation dilemma of digital capital logic and its transcendence.In the digital capitalist society,although the form and form of labor have undergone great changes,due to the particularity of the means of production,digital capitalists cover up the domination of capital over labor in a more covert way,which intensifies the squeeze of capital on labor.Marx’s critique of political economy reveals the opposition between labor and capital caused by labor alienation.Therefore,although the expression form of alienation has changed,digital labor alienation has not gone beyond its essence.Under the realistic operation of capital logic,private ownership is still the fundamental cause of digital labor alienation.On the basis of accurately understanding the phenomenon and root of digital alienation and exploring ways to overcome it,it is still necessary to explore the contradictory nature in the production process of digital capitalism from the perspective of Marx’s criticism of political economy.That is,Marx’s explanation of the inherent contradiction of capital logic is the theoretical basis of human alienation dilemma in the era of digital capitalism."Data" is the basis of the existence of digital capital logic.Only by eliminating the "private ownership" of data and completing the "true sharing" of data,can the digital capital logic be disintegrated and human’s real freedom and comprehensive development be realized.