The Creation And Explana Of Three Public Service Advertisements Of Graduation Design Works "The Spirit Of Fighting The Epidemic"

Public service advertising is an important carrier of spiritual civilization construction in China.It plays an important role in spreading the new social climate and helping the development of the Chinese dream.With the growing spiritual and cultural needs of people,the requirement of public service advertising has risen from education to the pursuit of beauty.This paper will discuss the entire production process of public service advertising from the perspective of preliminary planning,mid-term shooting,post-production and the expression of the formal beauty of the picture,commentary and dubbing in the public service advertisement "Three Principles of Anti-Epidemic Spirit" of the graduation project,and analyze the importance of formal beauty in public service advertising,so as to provide new ideas for the research of public service advertising.