Under The Background Of The Integration Of Literature And Travel,the Research On The Brand Building And Visual Promotion Of Xiaoyu Bamboo Art

“ XIAOYU ” bamboo art is a typical traditional handicraft in Yiyang area,It carries the economic,cultural and artistic information of Yiyang area,Contains the craftsman spirit and bamboo culture connotation,in the context of cultural and tourism integration policy,national intangible cultural heritage “XIAOYU” bamboo art is facing the task of transformation.Through the research on the value and regional culture of Xiaoyu bamboo art,the cultural connotation of Xiaoyu bamboo art is excavated,and the regional identification and cultural identity of Xiaoyu bamboo art are improved by combining brand construction,and the correlation between regional culture and intangible cultural heritage brand is explored,so as to explore the best path for the sustainable development of local non-heritage tourism industry.Under such a development situation,the protection and innovation of intangible cultural heritage is not in conflict with the development of economic interests,and the construction of regional brands can be done as a part of a systematic project.The advantage of cultural and tourism integration lies in the effective integration of regional culture and intangible cultural heritage resources in the deep integration,and the use of tourism market flow to achieve function reorganization and double benefits.In chaoyang yiyang city small yu decoration of branding and visual design as the research focus,the full text is divided into six parts,the first chapter under brigade fusion small yu selected topic background and research significance of decoration,determine the research contents and train of thought,the second chapter analyses the yu decoration brand development present situation,through the questionnaire and depth interview to analyzing the existing problems of the small yu decoration,The third chapter analyzes the current situation of bamboo art brand design,the fourth chapter clear small yu bamboo art brand design positioning and design principles,the fifth chapter is mainly to graduate design as an example to launch the relevant research,shape a new yiyang chaoyang small yu bamboo art brand,focus on the design part.