Research On The Production And Dissemination Of The Text-centered Variety Show "Dancing Thousand Years

In recent years,variety shows have gradually become an important option in the mass spiritual and cultural life.Especially in today’s in-depth development of "integration of television station and the Internet",there are countless categories of variety shows.Dance,as the most impressive art form,has also been taken as the theme by various parties and produced into a number of variety shows.However,in the Internet era of "traffic is king",the homogenized forms of these variety shows "reality shows,competitions and talent shows" also cause the fatigue of the public aesthetic taste.In 2021,Henan Satellite TV and bilibili jointly launched cultural drama dance variety show "Dancing Millennium",breaking through the existing mode of dance variety show,through the innovative combination of "dance,drama and variety show",with the transmission of Chinese civilization as the story context and classical dance works as the content,to build a unique production and communication mode of dance variety show.This paper takes the cultural drama dance program "Dancing Millennium" as the research object,takes the "text" center of reception aesthetics as the theoretical perspective,takes the independent dance works in the program as the "text" in the theory of reception aesthetics,starts from the three basic viewpoints of "readercentered","calling structure" and "expectation vision",and combines the specific work cases in the program.Through the analysis of the "text" conception,richness,expansion and creation path of the program "Dancing Millennium",this paper discusses the basic methods of grasping the audience’s thinking and enriching the text connotation in the production and communication,and explores the experience that the dance variety show is more suitable for the current public aesthetic without affecting the dance’s main position.In addition,by thinking about the acceptance phenomenon of variety production and communication of the "Dancing Millennium",this paper summarizes and puts forward the general rules of innovative production and communication of dance variety production,which,to a certain extent,provides effective reference for the sound development of the industry.