Research On Visual Image Design Of Urban Public Transport From The Perspective Of Cultural Communication

Urban culture is a concept with rich connotation and broad extension.It is a cultural model jointly created by people in the process of life,with knowledge,belief,art,morality,law,customs and some common social abilities and behavior habits.Cities usually show different cultural characteristics with the change of times and the development of society.After continuous accumulation,renewal and improvement,a specific urban cultural ecology has been formed.In recent years,the city’s regional cultural ecology,as an important part of the city’s soft power,has played a promoting role in promoting regional economic development,increasing tourism industry income,attracting investment and talent introduction.In addition,as China enters a new stage of development,the spiritual needs of the people are increasing.In addition to requiring the city to update the hardware facilities,it also has an identification demand for the city’s regional culture.Therefore,on the one hand,in order to promote the development of the city,on the other hand,in order to meet the spiritual needs of the people,carrying forward and developing urban culture has become one of the main contents of urban planning and construction.The visual image of urban public transport is a necessary mobility element for each city,which reflects the development level and deep-seated details of the city.It is one of the urban elements that can be directly perceived and experienced by the local population and foreign population.In this case,with the gradual improvement of urban development awareness,the visual image design of public transport has gradually become a research hotspot.All cities actively explore the possibility of combining urban culture with the visual image of public transport,in order to promote the publicity and development of their own culture.Under this background,Changchun municipal government actively explores the foothold of publicizing urban culture and is committed to building urban cultural image and cultural landmark.For Changchun City,it has been influenced by different cultures in various historical periods,and it has a variety of material culture and spiritual culture,so its cultural heritage is relatively strong.In addition,Changchun’s public transport system is extremely developed,and the relevant infrastructure,policies and regulations are relatively complete.In addition,Changchun municipal government pays more attention to the visual image of public transport,and has made practical exploration on the combination of urban culture and visual image design of public transport in terms of rail transit.This makes the visual image design of Changchun public transport system from the perspective of urban culture have strong feasibility and significance of the times.This study takes Changchun as an example,based on the perspective of the combination of urban culture and public transport visual image,attempts to explore the importance,feasibility and practical operation scheme of the combination of the two at the theoretical level,so as to provide some reference and basis with its relevant practice.