| In social media constantly updated iteration times of new transmission "Douban Group" as one of the 17 years old "Old Products",but not be abandoned by time,on the contrary,it with its own unique social culture it has retained loyal users,and relying on high quality original content,absorbing the new users with the same interests.In the new era,It still exudes its unique charm and becomes a branch that cannot be ignored in China’s network community.Taking Jenkins’ s theory of "Participatory Culture" as the research horizon,"Douban Group" community as the research object,with the aid of network ethnography,text analysis and other research methods,through in-depth participation "Douban Group" community cultural practice and observation,insight into the characteristics of the community culture,analysis of the text,and community participation behavior.In order to explore the inner logic behind the formation of its community culture.And finally,on this basis,to "Douban Group" community problems,to provide some suggestions.This paper is divided into six chapters.The first chapter introduces the background and significance of this research,defines the concepts of "Participatory Culture" "Virtual Community" and "Community Culture",sorts out the relevant literature on "Participatory Culture" "Douban Group" and "Community Culture".The second chapter analyzes "Douban Group" community and its community culture from the perspective of Participatory Culture theory.Firstly,it introduces the development process and characteristics of Douban Group community,finds that Douban is large-scale in number and diversified in type.It has a semi-open structure.As a social platform,it presents contradictions in traffic both internally and externally.Secondly,it analyzes the cultural characteristics of Douban Group community.Douban Group has a free and loose community atmosphere,based on highquality original content,and is also a projected outlet of minority culture.Finally,the paper expounds three dimensions of Douban Group community culture from the perspective of Participatory Culture theory,which are "Participants" "Text Content" and "Participating Behavior".Based on the dimension of "Text Content",the third chapter analyzes the text of Douban Group’s community culture from three aspects.Firstly,the text is divided into three types:Original text,Added text and Interactive text.Secondly,it illustrates the production techniques of texts with the help of symbology and structuralist theories of Empathy,Appropriation,Collage,Parody and Repetition.Finally,the paper analyzes the content and topic bias of cultural texts in the community.The fourth chapter from the dimension of "Participating Behavior","Douban Group" community culture participation behavior chain analysis.Including "tag-based" participant identity,Confirmation of participation norms based on "access rules",Diversified interaction based on "posts",And management and supervision based on "autonomy".The fifth chapter comprehensive content of the mining community culture form the internal logic behind,this section is mainly based on the "Participants" dimensions to analysis the causes of the formation of Douban Group community culture,including cultural tolerance properties Douban platform,watercress official management mode of "weak interference",watercress team members the relationship between "weak connection" model and Douban community members of decentralized structure.Finally,the sixth chapter focuses on the analysis of the problems in the operation of Douban Group community that need to be corrected and puts forward specific suggestions,including the ecological chaos in the community,and the official platform should strengthen supervision.The content of communication is dissimilar,and the community should strengthen internal selfdiscipline.The self-cognition is solidified,and the alert consciousness of the circle should be set up,so as to provide certain direction and suggestions for the follow-up development of Douban Group. |
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