A Study On The Participatory Culture Of Knowledge Payment Network Community

With the continuous subdivision of online communities,knowledge-based online communities have become a spiritual home for community members to collect information,acquire knowledge,exchange ideas and interact with others.At the same time,the participatory cultural practices of community members have also become a significant social and cultural phenomenon.This article takes a typical knowledgebased pay-for-membership online community as the research object in the Internet era and systematically studies the community model and user participatory practices of "Spiritual Wealth Club" from a participatory cultural perspective.This article comprehensively uses participatory observation,in-depth interview,and case study methods to explore the construction and influence of participatory culture in knowledge-based pay-for-membership online communities,and provides specific solutions based on the existing problems and deficiencies of the community.The study found that knowledge-based pay-for-membership online communities have rapidly developed in the context of commercial-driven knowledge payment,sharing knowledge while seeking certain economic benefits,showing purposefulness and specialization.In the construction of participatory culture,goal-driven community members are the main participants,they engage in a large number of secondary creations in the community and share their works through multiple channels,building social relationships with other members and demonstrating deep involvement and social characteristics in the community.In terms of the influence of participatory culture,it promotes the transformation of community member roles from consumers to gradually becoming managers and professional content producers,and the distribution model of "Spiritual Wealth Club" plays a significant role behind this.In addition,the formation of self-identity and interdependence among individuals has led to the shaping of the "Spiritual Wealth Club" brand culture;network participation behavior also promotes digital empowerment and the improvement of public new media literacy.Finally,in terms of future prospects for participatory culture,it is possible to move towards technological cross media integration,participatory behavior influenced by commercial forces,and social participation with a greater emphasis on publicity.In the face of the constantly emerging new forms of online communities in practical applications,traditional basic theoretical research has certain limitations.This paper explains the development problems of online communities in development and dissemination through a new research perspective,enriches the exploration of basic phenomena of online communities,brings new ideas to other related research,and has theoretical significance.At the same time,it can provide reference for the development of similar community brands,and open up new directions for the maintenance of other non-knowledge-based online communities,with unique perspectives and practical application value.