Protection And Development Of Lady Xian's Cultural Tourism Resources In Northern Haina

Lady Xian was an outstanding leader of the Yue ethnic group in Lingnan from the Liang and Chen Dynasties to the early Sui Dynasties.She was a great statesman,strategist and social activist in Lingnan during this period.She devoted all her life to protecting the environment and people in the Lingnan region,promoting ethnic unity and safeguarding national unity.Under the circumstance that Hainan had been forgotten by the feudal dynasty and had become a land of exile,she asked the Liang Dynasty to restore the feudal buildings in Hainan and set up Yazhou to end the anarchic history of Hainan which had been forgotten by the feudal dynasty.When the separatist forces rebelled against the Sui Dynasty and threatened national unity and social stability,he resolutely assisted the court to quell the rebellion,personally prefected the states and counties,and exercised benevolent governance within the territory to promote social stability,ethnic unity and economic development in Hainan.People of all ethnic groups in Lingnan and Hainan worship her very much,thus forming a unique Lady Xian culture for thousands of years.Hainan is one of the important areas for the cultural inheritance of Lady Xian,especially in northern Qiongxian,where there are the most temples offering sacrifices to Lady Xian and there is a profound belief foundation.Lady Xian culture of Qiongbei is a folk belief and folk custom gradually formed from Hainan people’s respect for Lady Xian.It is a local folk culture that glorifies Lady Xian’s spirit of patriotism,love for the people and generosity for things,takes Lady Xian’s temple as the main place of activities,and takes festivals,customs,legends and stories as the forms of praise and tribute.Although some achievements have been made in the protection and development of Lady Qiong Beixian culture,there are still some problems,such as resource dispersion,lack of integration,lack of publicity,and lack of further exploration of spirit and connotation.Therefore,based on the sustainable development theory,stakeholder theory and tourism economics,this paper summarizes the achievements in the protection and development of Xianfu people’s cultural tourism resources in Qiongbei Province,finds out the existing problems in the process of the protection and development of cultural tourism resources in Lady Xian,and analyzes the advantages of cultural tourism resources in Lady Xian.Protection measures such as unifying stakeholders’ protection consciousness,meeting the requirements of sustainable development,establishing working mechanism,setting up protection fund and strengthening talent team are put forward.Under the principle of market supply and demand,By creating Lady Xian cultural brand,introducing professional tourism management team,creating tourism products and services with Lady Xian spiritual connotation,strengthening promotion and publicity means and other development measures,the purpose is to improve Qiong North Lady Xian cultural tourism attraction,form a virtuous cycle,to achieve sustainable development to provide theoretical reference and reference.