Research On Cultural Communication Strategy Of Shanghai International Film Festival

Through one belt,one road film festival attracts international public participation and promotes industry development through the film industry.Through the activities such as "one week" and "Movie Week",Shanghai International Film Festival promotes international cultural cooperation and exchanges.Its periodicity,landscape and international characteristics decide that the film festival is a typical cultural communication activity.Films build a common meaning space to enable participants to communicate and share meaning.Culture is the situation of communication.How to give full play to the construction function of symbols to the greatest extent depends on cultural communication strategies.By focusing on the specific cultural communication strategies of Shanghai International Film Festival,this paper analyzes the existing shortcomings,and discusses how to give full play to the influence of Shanghai International Film Festival as a window for cultural display and exchange.This study is divided into three parts.Firstly,it analyzes the different stages and characteristics of cultural communication in the 20 years from 2001 to 2021(Chapter 1),then summarizes the existing cultural communication strategies from the texts of previous Shanghai Film Festival(Chapter 2),analyzes the problems of the existing cultural communication strategies of Shanghai Film Festival(Chapter 3),and finally puts forward specific countermeasures from the communication path for the existing problems(Chapter 4).The study found that in the post epidemic era,the cultural exchange and communication based on the specific geographical field of Shanghai International Film Festival are more precious.Although the Shanghai Film Festival is constructing a characteristic cultural communication strategy in the gradual exploration,there are still many difficulties,such as too many main themes of the festival and insufficient follow-up force of the film festival market.The International Film Festival should be viewed from the perspective of ceremony,and the film festival should be regarded as a cultural process jointly constructed by multiple subjects,Give filmmakers and audiences the common identity of participants to the greatest extent,create a common communication space through films,build effective cultural communication strategies,and truly give full play to the cultural communication function of the film festival.