The Youth Image And The Construction Of Youth Culture In Chinese Youth

As an important ideological and cultural propaganda front under the leadership of the Communist Party of China and the Communist Youth League,“Chinese Youth”is one of the most outstanding revolutionary newspapers with the longest publication time during the Great Revolution.It plays an irreplaceable role in guiding the youth to carry out a revolutionary movement.From the logical perspective of “what-why-how”,the author tries to analyze how“Chinese Youth” embedded the revolutionary propaganda into the political,cultural,family and professional lives of young people,and how to reshape the spiritual structure,life style and behavior pattern of youth;It is also about how to construct the youth image and youth culture in the context of revolution,so as to build the "revolutionary youth" that meets the social expectations and political needs.Therefore,the author is divided into four chapters to discuss:In the first chapter,the author makes a holistic review of“Chinese Youth”and analyzes its founding and development process.First of all,the author analyzes the social background of the founding of “Chinese Youth”.At that time,young people tended to be indifferent to politics and were in urgent need of a powerful publication to guide them among various ideological trends.Finally,the author interprets the “Chinese Youth”and its related types of youth sports.In the second chapter,the author analyzes the construction model of youth image in“Chinese Youth”.The magazine remodels the image of Chinese youth in the context of revolutionary propaganda from vertical and horizontal dimensions.First of all,From the longitudinal dimension,the author renovates the image of youth from the perspective of time.That is to rebuild the political image of youth by propagating “Marxism-Leninism” and correcting “Fascism” and “Nationalism”.The cultural image of youth should be reconstructed from encouraging youth to oppose church education and guiding youth to study social science.Secondly,From the horizontal dimension,the author studies the unity of youth image in the process of media shaping and self-shaping from a spatial perspective.From propagandizing the revolutionary anniversary activities and reporting the deeds of revolutionary martyrs to the transformation of young people into their own participation in the revolutionary movement.In the third chapter,the author discusses the youth image constructed by“Chinese Youth”and its related youth cultural characteristics.First of all,The author sorts out the youth cultural characteristics of the youth group under the background of the Great Revolution.Secondly,the author analyzes how the magazine shapes the youth culture through the guidance of their daily life,such as study,love and work.After the revolutionary youth image,it leads the revolutionary youth culture,and then constructs the "revolutionary youth" that meets the theme of social development and meets the political needs.In the fourth chapter,the author puts the historical experience of “Chinese Youth” in constructing youth image and youth culture into the modern media publicity,and concludes that the media publicity of youth should still adhere to the guidance of ideology and politics,and build a comprehensive media publicity network combined with Internet information technology.Secondly,media publicity should start from the perspective of youth and care about the actual demands of youth,so as to construct the self-identity of youth groups.And pay attention to improving the media literacy of the youth group,cultivate the youth group with cultural rational and critical consciousness,and then build the social youth needed for the new era,and inject a steady stream of young strength into the development of the society.